“Selling your sawdust”

I posted this in community FIRE Mojo a few hours ago. But I’m sharing here too as selling sawdust is, as far as I can see, a 100% ronin play.

I heard Travis talking about this somewhere.

Selling your sawdust is making money off things you’re already doing.

Business example: if I’m already sending DMs and making posts that work, like I did in the ronin affiliate contest… might as well sell or license those posts/DMs/strategy.

Travis wrote a sales letter for himself that worked so well he started licensing it out.

I recently realized this isn’t just about business.

The stuff you do in everyday life could be sawdust too.

Especially the things you do for pleasure…

There are a lot of new Skool groups popping up in the make money online niche.

And that’s great. You can totally do that.

Even if you’re not an expert… everyone starts somewhere. Like Travis says you can be a connector.

But if you’re brand new and you make a group about making money online…

Travis and the people he’s trained might eat your lunch.

It MIGHT be a better idea to look at your sawdust…

Another example: my friend Mat is a lawyer. And he’s a smart guy. And he’s good at internet marketing.

But his group is about basketball (my guy is smooth af. When he gets to the mid range I have to squint to make sure he’s not Kevin Durant) 🏀🌊

This year I’ve been more serious about studying the Bible.

I’ve noticed how it’s changed me and the way I operate.

I’m not a pastor or a guru.

Just a guy who can be a helpful guide.

But I felt called to start a group around that.

So I slapped a movement on it like Travis teaches:

“In the Lion’s Den our goal is simple: to help Christian businessmen develop unshakeable confidence so they can lead boldly in their business and in life.”

Just opened the doors today.

3 paid members so far.

New money from something I’m already doing.

It probably isn’t a one of a kind group or offer. But it’s a lot less common than 99.9% of the make money offers out there.

The bonus is for me to serve the group better I have to think deeper about what I’m reading and how to apply it.

Which reinforces everything in my own life.

This isn’t my main business.

Once I get a few more members I’ll stop doing outreach.

My hope is I put enough soul into it that it grows itself.

If that happens then I’ve created another solid income stream out of basically thin air. With no extra work. Aka sawdust.

Point is don’t overlook hobby groups.

They MIGHT be better for most people.