Apr 1 • General discussion
Pre-auction post. Is it wild to try to lead with identity here?
this is our pre-auction post for the guys that get lots of leads with just one piece of content and ads.
We looked at their current offer page - I'll DM it to you- and figured that the auction can't just be a faster version of what they're already selling.
They've already got "Content built in 24 hours, ads launched, calls within 48 hours" on their website.
So we went a different direction.
Instead of leading with the mechanism or the leads, we're pulling on identity and reputation.
The idea is "disappear from social media and still have clients banging down your door."
Become the person in your industry nobody can figure out. Quietly booked solid while everyone else is grinding out content.
Are we on the right track making it feel like a completely different thing from their current offer?
Or are we overthinking it and should the auction just try to sexy up their already sexy thing they sell?
Here's the post:
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6 comments
Pre-auction post. Is it wild to try to lead with identity here?
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