@Travis Sago this is our pre-auction post for the guys that get lots of leads with just one piece of content and ads. We looked at their current offer page - I'll DM it to you- and figured that the auction can't just be a faster version of what they're already selling. They've already got "Content built in 24 hours, ads launched, calls within 48 hours" on their website. So we went a different direction. Instead of leading with the mechanism or the leads, we're pulling on identity and reputation. The idea is "disappear from social media and still have clients banging down your door." Become the person in your industry nobody can figure out. Quietly booked solid while everyone else is grinding out content. Are we on the right track making it feel like a completely different thing from their current offer? Or are we overthinking it and should the auction just try to sexy up their already sexy thing they sell? Here's the post: https://docs.google.com/document/d/1L5rBitPqUlSJgI2WKFowER9lnyHw4zBNSw4xhTv7QwY/edit?usp=sharing

Hey @Travis Sago, quick question about this pre-auction post that @Nick Roberts and I are building for a doctor who reverses type 2 diabetes. The doctor is open to flying out to the winner and helping them in person - going through their kitchen, walking their grocery store, the whole thing. Right now we have that teased after the proof story - like this '(If there's enough interest I might even fly out and build it with you in person. Still kicking that idea around.)' You'll see it in the doc attached below. Question: Does it make sense to frontload that into the transformation section to make the whole thing feel more certain and doable? Or is it better where it is as a bonus tease after they're already sold on the transformation? https://docs.google.com/document/d/1gZ82PCeu2DNk7vL3afHrpid9FVwhwigLb9kXisUjntA/edit?tab=t.0

This one was passed on from her assistant. 1 million biz women network. I don't know her, but she joined my CFM community. She warmed herself up to me. Bought the VIP and then reached out to me. Communities are the BEST SALES FUNNEL ever devised in me experience. You can't win if you don't play! Rooting For Ya, Travis

I had a much bigger list when I first started here, but it got really small for a few reasons. I said "F IT" will just do this 'acquisition' sequence anyways.... Annnnnd.... 2 for 2 !

Client is a fitness/weight loss coach who helps busy dads and professional men get into great shape even if they've got limited time and demanding careers. This email would be going out to his email list of 10k subscribers to see if there's interest in auctioning off his most premium package. Here's what the client said about that: "If it helps make the auction offer more irresistible, I'd be willing to offer ONE of my $12k equivalent packages: 6 month pay for results gaurantee of losing 20-50 lbs or reaching 10-15% body fat, 6 months of 1:1 private coaching with me as the founder, plus an elite dedicated nutrition, exercise, and performance coach. Includes weekly private feedback and insights from me, monthly 15-30 min private performance session with me as needed, initial and quarterly at home men's hormone and longevity blood work test and analysis." So I wrote up the following and wanted to get your feedback before shooting it over to him. My thinking was to use a client result as a lead-in to hit on the benefits + a bit of identity, but not sure if it's too long, not simple/clear enough or if I should switch up the approach. Would love to know your thoughts! ======================================== Subject: Crazy idea? (need your input) Body: Hey, One of our tribe members, Brom, has seen some massive changes in his life. He's lost 30 pounds (and is now the lightest he's been in over a decade)... Saved a ton of money cancelling the heart surgery he had planned (because all of his issues are now gone)... And he's sustained these results for over 12 months. But I think even better than all that... Is how he’s become an incredible role model for his kids and family. In fact, he's even noticed his son start to exercise more and make active changes that will improve his life long-term. Isn't that incredible? And it's all because Brom made a decision: “I’ve chosen to be a fit, healthy dad.” So this got me thinking... What if I opened up ONE spot…