I made more money DMing auction commenters before the auction than from the auction itself
When I ran my Dead Group Goldmine auction, I made more money by talking to people who commented on my pre-auction post. DM'd every commenter: "Hey [Name]! Thanks for commenting on my post about the dormant group auction. Do you have a group that's been sitting dormant, or are you thinking about starting one?" When they answered, I used X-ray T2 and dug deeper. Whatever they say, your job is to dig deeper. - "Tell me more about that..." - "What else is important to you?" - Get SPECIFIC about what they want Keep them talking. It's rarely the first thing they tell you. The conversations will tell you: - What language THEY use (not your assumptions) - What they're REALLY buying (it's not "dead group revival" - it's something deeper) - What price point makes sense In my case, I discovered that I can also position my strategy for new groups with low active members, instead of just focusing on dead groups. Then everybody interested received a DM: "I'm going to run an auction where the winner gets the exact post structure, positioning, and step-by-step process I used. But before I do that, I wanted to talk to a few people like you to make sure I'm including everything that matters. If you could get your group making [their desired result] - what would be worth paying for that?" This tells you their price sensitivity WITHOUT you throwing out a number first. There were a couple super HOT people, so I DM'd them: "You know what - you seem like exactly the right person for this. The auction might go higher than makes sense for you. What if I just hooked you up directly for $[reasonable number based on their buying history]? Would that work?" Closed them even before the auction started.