Aug 22 (edited) • General discussion
In a world full of Rudolphs... be the fucking Santa Claus.
dropped some FIRE in his last post about focusing on THEIR upside instead of YOUR pitch.
Got me thinking about something that's been a very small hinge.. that's swung some huge doors and opened up some seriously profitable rev share partnerships and BEAMER deals for me along the way.
Something Travis taught me years ago...
The Rudolph Principle.
Here's the deal:
EVERYONE you're trying to work with... whether it's a prospect, a referral partner, or even your damn kids...
They're all Rudolph.
And what did Rudolph want more than anything?
To be accepted. To belong. To finally get what he'd been chasing.
But the other reindeer? They laughed at him. Called him names. Wouldn't let him play their stupid games.
So Rudolph figured it was his red nose causing all the problems.
"If I could just fix THIS thing... then everything else would fall into place."
Sound familiar?
Your potential partners think the SAME way:
"If I could just get more leads...""If I could just hire the right person...""If I could just figure out this ONE thing..."
They're covering their nose with mud.
Making things WORSE while trying to fix what they think is the problem.
But here's where most people fuck this up...
They try to BE another reindeer.
"Hey Rudolph, your nose isn't THAT red..."
"Have you tried this nose cream I'm selling?"
"Let me tell you about MY red nose experience..."
Nah.
Be Santa.
Santa figured out what Rudolph REALLY wanted...
And then he saw how his plan could get Rudolph exactly that.
He didn't see Rudolph's red nose as a problem to fix.
He saw it as the KEY to giving Rudolph everything he'd ever wanted.
"Guide my sleigh tonight. You're the only one who can get us through this fog."
And what happened?
Rudolph saved Christmas. All the reindeer loved him. He went down in fucking HISTORY.
We're STILL singing songs about him.
The real moral of the story?
Figure out what they ACTUALLY want.
Then show them how OUR MAGIC TRICK can get them there.
That business owner we want to partner with?
Yeah, they want to be the legend who turned their industry upside down.
They want their competitors asking "How the hell did they do that?"
They want to be the case study everyone talks about.
But right NOW? They're drowning in present pain.
Cash flow so tight they're wondering how they'll make payroll next week.
Buried under sales calls they don't have time for but can't afford to skip.
Sitting on a mountain of traffic that converts like shit because their funnel's broken.
Spending 12 hours a day putting out fires instead of building the empire they dreamed about.
Our job isn't to pitch them on rev share deals.
Our job is to show them how the plays Travis taught us...
Get them out of that immediate hell AND transform them into the industry legend they want to become.
Santa didn't just promise Rudolph acceptance.
He got him out of the misery of being an outcast AND made him the most famous reindeer of all time.
We need to do both.
Show them how our partnership solves their cash flow crisis AND makes them the one everyone looks up to.
Gets those sales calls off their plate AND positions them as the authority everyone wants to work with.
Fixes their broken funnel AND creates the case study that puts them on the map.
And here's the beautiful part...
We can reduce their risk on all this shit. Sometimes remove it completely.
When you put it all together... their upside potential, getting them out of immediate pain, AND taking the risk off their shoulders?
It's like strapping a rocket launcher to a fucking Lamborghini.
They'd be silly NOT to work with us.
And here's the thing...
This doesn't just work with business partnerships.
Your wife. Your kids. That guy you're negotiating with for his guitar. Someone you're doing a real estate deal with.
In every conversation, every relationship, every deal...
There's a Rudolph who thinks their red nose is keeping them from what they want.
Be the Santa who shows them it's actually their ticket to getting out of pain AND getting everything they've dreamed of.
With zero downside.
I just want you all to win,
Marcus
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In a world full of Rudolphs... be the fucking Santa Claus.
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