In a world full of Rudolphs... be the fucking Santa Claus.
@Travis Sago dropped some FIRE in his last post about focusing on THEIR upside instead of YOUR pitch. Got me thinking about something that's been a very small hinge.. that's swung some huge doors and opened up some seriously profitable rev share partnerships and BEAMER deals for me along the way. Something Travis taught me years ago... The Rudolph Principle. Here's the deal: EVERYONE you're trying to work with... whether it's a prospect, a referral partner, or even your damn kids... They're all Rudolph. And what did Rudolph want more than anything? To be accepted. To belong. To finally get what he'd been chasing. But the other reindeer? They laughed at him. Called him names. Wouldn't let him play their stupid games. So Rudolph figured it was his red nose causing all the problems. "If I could just fix THIS thing... then everything else would fall into place." Sound familiar? Your potential partners think the SAME way: "If I could just get more leads...""If I could just hire the right person...""If I could just figure out this ONE thing..." They're covering their nose with mud. Making things WORSE while trying to fix what they think is the problem. But here's where most people fuck this up... They try to BE another reindeer. "Hey Rudolph, your nose isn't THAT red..." "Have you tried this nose cream I'm selling?" "Let me tell you about MY red nose experience..." Nah. Be Santa. Santa figured out what Rudolph REALLY wanted... And then he saw how his plan could get Rudolph exactly that. He didn't see Rudolph's red nose as a problem to fix. He saw it as the KEY to giving Rudolph everything he'd ever wanted. "Guide my sleigh tonight. You're the only one who can get us through this fog." And what happened? Rudolph saved Christmas. All the reindeer loved him. He went down in fucking HISTORY. We're STILL singing songs about him. The real moral of the story? Figure out what they ACTUALLY want. Then show them how OUR MAGIC TRICK can get them there.