6h • General discussion
Hidden Asset in CDOD
Have you already gone through Coffee Dates on Demand?
If you're weird like me, you've probably watched every video twice 😅
Even so...
There's a hidden asset in the training.
It requires a little digging.
But it might be more valuable than the dozens of positive replies...
And handfuls of coffee dates Ronin are getting from tiny lists of 100 prospects.
I started with the Giving FUN-nel from CDOD...
And went out to people in the music niche.
I built a great list. Wrote some lovely (I thought) copy.
Hit send.
Then kicked my feet on my desk as I awaited glorious and automated positive replies.
But what I got back...
"Not interested"
"Your copy looks like it came from TikTok"
"You need to change if you want to work with serious businesses."
Welp.
Not exactly what I wanted to hear. But useful data nonetheless.
I went back and tweaked my IBTs (intent-based targeting)
Changed my copy.
And most importantly...
Thought of conversations I had already had with people in my niche.
It turns out...
I had some data from past conversations with business owners about what they might really really really want.
And THAT is what needed to go in my Giving FUN-nel copy.
I popped that into smartlead...
And off it went.
Feet kicked back up... more hesitantly this time awaiting positive replies.
Totally different story:
"Auction? Sounds interesting."
"You're getting committed students? Tell me more."
I already HAD the data I needed to dial in my funnel... I just didn't use it because I forgot.
Now I OWN a FUN-nel that is dialed in for this niche.
Which is an amazing asset to have.
But the real HIDDEN asset of CDOD...
Is that I now have the knowledge to troubleshoot this process...
And create a winning campaign in ANY niche that I want.
The process will always be the same...
Put out our best guess to get hands raised.
Have some conversations.
Steer based on what we hear.
And this knowledge ASSET doesn't just apply to cold outreach...
It applies to auctions, BEAMER, acquisitions...
Whatever you are into.
You will always need to get hands raised, listen, and adjust.
Which takes PRACTICE.
My hope...
Is that we all go uncover that hidden asset from CDOD.
It's a killer training.
But what made it an asset I own forever was a little mucking stuff up and pushing past what could easily be written off as failures.
I've talked with some of you all about CDOD.
I know we sometimes feel "behind"
Maybe we just launched our first sequence and finally figured out SmartLead.
Let's flip that thinking...
There's no behind.
The hidden asset is always there for you.
And it's never a bad time to go grab it.
Appreciate you all,
Evan
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Hidden Asset in CDOD
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