Get (just about) ANYONE on a coffee date.

Travis Sago

Aug 20 (edited) • Opening Convos & Coffee Dates

It really is easy.

So why is it so hard? 😂

Because we don’t have the right script?

Because we don’t have the killer AI tool?

Because we don’t have authoritaaay?

That’s not it!!

It’s because humans NATURAL focus is on their own self interest.

This means that when 99% of people try to “sell” something they focus on their prahdukt.

And they talk about their prahdukt.

Instead of talking about what their PARTNER is self-interested in.

Result: NO sale and ghosting. 👻

A coffee date IS a sale too.

It’s a sale of time and energy.

If you’re the 99% who focus on your prahdukt…

❌ Marketing

❌ Licensing

❌ Sale saver campaign

❌ Auction

❌ Rainmaker

Etc…

You are gonna be drinking alone honey! 😀

Now…

Nobody wants that.

Here’s how to change it…

Change your focus.

✅ Focus on THEIR upside potential.

✅ Focus on THEIR downside risk.

When there is massively LOPSIDED ratio of (relevant) upside to downside they will invest 15 minutes for coffee 9 times out of 10!

To realistically ballpark THEIR upside you’ll need to do some RESEARCH first.

And then…

You remove the risk for them. (Which is Ronin’s Mini-Monopoly.)

Here’s a somewhat hypothetical example:

(The convo between a potential partner and a Ronin went cold. Why? Because the convo steered into prahdukt talk around the details of licensing. 🤮. The potential partner has a training which can be used by radiologists and doctors. I suggested research and then something like the below as a follow up.)

“There are over 7,000 radiology clinics in the U.S. alone that could massively benefit from your Scan training. If my calculations are right and we got 70 to license your training that would add about $700,000 a year in licensing revenue.

I haven’t even researched licensing it to individual doctors or internationally. .

Would it be worth a coffee over Zoom to see if it makes sense for us to team up on this? Where I do all the legwork and sales on a paid only for results basis?”

Do you see the upside/downside?

UPSIDE: The partner known all over the U.S. and maybe around the world? Helping others! And a potential $700,000 per year.

Downside: 15 minutes to see if there’s a “catch” and see if it’s a fit or not?

Do you see TIMER at play here?

Do you see the 4 things at play?

To solve a problem for their peeps, look like a hero, take stuff of their plate and compensation!

It’s an EZ “yes” offer.

Now…

The response will likely be a QUESTION.

Perfect!

Offer to answer or explore ONLY over coffee.

If the UPSIDE/downside ratio is lopsided and relevant enough for THEM they WILL invest the time 9 out of 10 times.