Particle is running the second wave of Gravite commercials asking young women to describe how they define a gentleman. Then the voiceover states that “being a gentleman can be challenging, but smelling like one is easy.” To me, being a gentleman is a persona, a way of life. The gist of this ad seems to imply that by wearing this fragrance one doesn’t have to support the qualities that make up a gentleman, just smell good, don’t open doors, don’t pay for dates, etc. and one becomes a “pseudo gentleman.” Your thoughts?