AI Social Strategy Interview · AI Agency Starter Kit

AI Social Strategy Interview

Just wrapped an “initial interview” with my social strategist, Dorien Morin-van Dam.

Context: we’re building a CEO-friendly social system you can actually stick to—whether you want to be on camera or use AI to stay off camera. This is the foundation.

Fast Summary

Presence > perfection. Block 10–30 minutes on your calendar and show up. Consistency wins.
Think 1:1 at scale. Treat the lens like your ideal buyer—have a single conversation thousands can “listen in” on.
Video builds trust faster. Your face, voice, and mannerisms do more heavy lifting than text alone.
Authenticity closes deals. Use video to “pre-sell” so sales calls are just details and fit.
Leaders lead. When the CEO posts, the whole brand lifts (especially on LinkedIn).
No excuses path. On-camera, off-camera (AI avatar/voiceover), or hybrid—pick a lane and go.

Time-Stamped Highlights

0:00–2:50 Why we’re doing this now (real client project + my “no-excuses” phase).
2:51–4:33 Dorien: start by scheduling time; treat video like a 1:1 that scales.
4:33–7:34 Using video to warm prospects so calls skip the basics.
7:34–11:04 2007 throwback: short “quick video marketing” still works—reels/shorts are just the modern wrapper.
11:04–14:19 2025 reality: people want people, not logos. Exec-led content = company lift.
14:19–18:53 Consistency system: batch Tue–Thu, publish Fri; stop over-editing; use prompts or talk points.
18:53–21:07 Dorien’s track record teaching owners to ship video without panic.
21:07–end Early access + Wingman details (discount inside).

Your 7-Day Jumpstart

Block 20 minutes on your calendar daily (make this a non-negotiable).
Pick your lane. Keep it SIMPLE.
Record 3 short videos (30–90s) answering real buyer questions you get every week.
Post 1/day on your primary channel (LinkedIn if B2B; IG/TikTok/YouTube Shorts otherwise).
Engage for 10 minutes after posting (reply, connect, DM next steps).

What’s Inside the Course

“Show-Up System” for Agency Owners / CEOs (calendar, prompts, batching, simple lighting/audio)
On-camera, off-camera, and AI-avatar workflows
Topic map + thought-leadership angles for agencies and local businesses
Posting cadence, distribution, and repurposing
Warm-lead capture (links, DMs, and friction-free CTAs)

Want Early Access and a Discount?

Comment WINGMAN below and download the Wingman VIP Pass for an early-bird discount for AI Social Jumpstart coming later this week.

If you’re reading this after the fact, check the classroom for the module—Dorien’s training is plug-and-play.

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