Just filmed a quick 13-min convo with longtime member @Venkat Maddala and… whoa. He quietly spun up a trust-first system that’s pulling real business owners into his world—during normal 8–5 hours—without chambers, cold outreach, or ad spend. Highlights from the clip: - Went from <100 → 6,000+ followers (aka audience of buyers) in ~4 months - Closed 7–8 clients in ~60 days at $100–$400/mo (recurring) - It’s all trust → traction: targeted FB groups, simple posts, compounding engagement - No bots. Real businesses commenting, DM’ing, and raising hands - Works even if you can’t attend local networking (no travel, no random “spray & pray”) If you want us to drop the 5-part training (audience building, group strategy, content that converts, engagement engine, ethical outreach) with blurred proof shots and step-by-step, comment TRUST below and Venkat or I will tag you when it’s live tomorrow. WINGMAN PASS MEMBERS - Keep eye out for an notification :) Let’s close the trust gap and flip the script from chasing to attracting. 🚀

Just wrapped an “initial interview” with my social strategist, Dorien Morin-van Dam. Context: we’re building a CEO-friendly social system you can actually stick to—whether you want to be on camera or use AI to stay off camera. This is the foundation. Fast Summary - Presence > perfection. Block 10–30 minutes on your calendar and show up. Consistency wins. - Think 1:1 at scale. Treat the lens like your ideal buyer—have a single conversation thousands can “listen in” on. - Video builds trust faster. Your face, voice, and mannerisms do more heavy lifting than text alone. - Authenticity closes deals. Use video to “pre-sell” so sales calls are just details and fit. - Leaders lead. When the CEO posts, the whole brand lifts (especially on LinkedIn). - No excuses path. On-camera, off-camera (AI avatar/voiceover), or hybrid—pick a lane and go. Time-Stamped Highlights - 0:00–2:50 Why we’re doing this now (real client project + my “no-excuses” phase). - 2:51–4:33 Dorien: start by scheduling time; treat video like a 1:1 that scales. - 4:33–7:34 Using video to warm prospects so calls skip the basics. - 7:34–11:04 2007 throwback: short “quick video marketing” still works—reels/shorts are just the modern wrapper. - 11:04–14:19 2025 reality: people want people, not logos. Exec-led content = company lift. - 14:19–18:53 Consistency system: batch Tue–Thu, publish Fri; stop over-editing; use prompts or talk points. - 18:53–21:07 Dorien’s track record teaching owners to ship video without panic. - 21:07–end Early access + Wingman details (discount inside). Your 7-Day Jumpstart 1. Block 20 minutes on your calendar daily (make this a non-negotiable). 2. Pick your lane. Keep it SIMPLE. 3. Record 3 short videos (30–90s) answering real buyer questions you get every week. 4. Post 1/day on your primary channel (LinkedIn if B2B; IG/TikTok/YouTube Shorts otherwise). 5. Engage for 10 minutes after posting (reply, connect, DM next steps). What’s Inside the Course

Hey everyone, Herschy here 👋 This weekend we’re kicking off something really special — and it just so happens to land perfectly with NFL kickoff weekend. 🏈 I’m excited to announce the launch of the Wingman VIP Pass — your exclusive insider pass that puts you closer than ever to everything I’m working on. Be sure to download and get your FREE ACCESS Now while you can. Here’s what the Wingman Pass gives you: - 📲 Mobile access — install it directly on your iPhone or Android device. - 🔔 Instant notifications — get early alerts, updates, and special discount codes. - 🔑 Insider access — see behind the scenes of my business, get beta invites, and exclusive content I’ll only share with pass holders. - 🎁 Member-only perks — deals, discounts, and traffic strategies not available to the public (or even the Skool group). This fall (Q4), I’ll be pushing hard with new strategies to drive more traffic, eyeballs, and clients. If you’re on the Wingman Pass, you’ll be the first to know and the first to act. 👉 ACTION STEPS: 1. Go here right now to download your VIP Pass and add it to your phone: JeffHerschy.com/wingman ( Edit ) Comment DONE! when installed - Thanks @Jeff Thompkins and @Monica Mutemwa for the idea :) ) STEP 2 - > Subscribe to my YouTube channel: JeffHerschy.com/YouTube This is the kickoff, and updates start rolling out next week. Don’t miss it. Let’s crush Q4 together. 🚀 – Herschy

EDIT - Listen to the second video - The AI Spotlight works. This is from a real world demo call. Early Bird - "Anti-Labor" Day Special is Live - https://jeffherschy.com/spotlight Original Post Below :) Last night I couldn’t sleep. My brain was racing a million miles an hour because I finally cracked a problem I’ve been wrestling with for months. By 11pm I was up, scribbling notes, writing outreach copy, and even buying a new domain. By 1:45am, I had the bones of a brand-new system that changes the game for agencies and local businesses. I’m calling it AI Spotlight — built around AI SEO (what business owners call it) and Generative Engine Optimization (GEO) (what it actually is). Here’s the big shift: ✅ SEO = rankings in Google. ✅ GEO = visibility in ChatGPT, Gemini, Perplexity, Copilot, Siri, etc. SEO gets you found.GEO gets you featured. And I’ve finally found a way to deliver GEO as a hands-off, done-for-you service that takes 10 minutes to set up, and then runs automatically. 👉 I already have clients paying $250–$500/month for this. 👉 It comes with 30-day guaranteed results (AI referrals in analytics, or money back). 👉 I’ve paired it with a back-end monitoring system so you don’t need to mess with Google Search Console. This is a core + trend combo: reviews & reputation (core) + AI SEO/GEO (trend). It’s the perfect foot-in-the-door that makes business owners perk up, because they’ve heard about AI SEO but have no idea how it works. I’m putting everything together under the AI Spotlight brand and will be teaching it this Labor Day weekend as my “Anti-Labor Day” project. Want in? If you want access to this system — the same one I’m now offering in my own agency — type SPOTLIGHT down below. I’ll give you: - The setup process (10 minutes start to finish) - The fulfillment tools (done-for-you) - The monitoring/reporting system (no more guessing) - The exact cold outreach I wrote at midnight last night