3 Big Lessons That’ll Shift How You Sell

I just wrapped up a killer Fireside Chat with Julie, and I wanted to give you the Cliff Notes version if you missed it — or just want the key takeaways to implement today.

This wasn’t theory. It was real sales psychology, strategy, and agency growth tactics that we’ve both used to close 4- and 5-figure deals — often without even sending a proposal.

Here’s what hit hardest:

✅ 1. You Can Soften a “No” — But You Can’t Reverse a “Yes”

This is how I reframe proposal pricing:

“Say no upfront, then surprise with a yes — not the other way around.”

Start high. Anchor your value. You can always offer a bonus, break up payments, or do a deal later.

But once you pitch cheap, you’re stuck there. And your confidence drops with your price.

✅ 2. Forget the Fancy Proposal — Just Ask

I’ve closed 5-figure clients with a Zoom call + Stripe link.

No slides. No PDF. Just a real conversation:

“Are we ready to get started?”

What sells isn’t the deck — it’s the diagnosis. You show up as a pro, solve their problem, and lead them.

The proposal is the call. The Stripe link is the close.