A lot of people overcomplicate cold texting. The goal isn’t to sell the house in the first message. The goal is just to get a response.
Keep it short. Ask a simple question. Make it easy for them to reply.
Here are 5 scripts I’ve used for cold leads:
“Hey [Name], quick question — are you still living at [street name] or did you end up moving?”
“Hi [Name], random question — if you ever sold your place on [street name], would you sell it as-is or fix it up first?”
“Hey [Name], I work with a few buyers looking in your area and your street came up. Any chance you’d consider selling if the numbers made sense?”
“Hi [Name], I know this might be out of the blue — but would you ever consider an off-market offer on your property?”
“Hey [Name], quick one — do you plan on keeping your property long term or have you thought about selling in the next year or two?”
Just start the conversation.
Curious — what’s the cold text that’s worked best for you?