If you missed this open house masterclass, you need to watch it. There was a lot in here, but here are some of my biggest takeaways: - Open houses are not events. They're prospecting opportunities. - The two hours you're sitting in the house are probably the least important part. - The work happens before the open and after the open. - Most agents don't sign enough. One or two signs isn't a strategy. Dominate the area and make it impossible to miss. - Door knocking still works. Not because every neighbor is moving, but because every conversation matters. - Lead with value. Market updates. Neighborhood information. Resources. People don't want to be sold. They want to be helped. - The money isn't made at the open house. It's made in the follow up. - Most agents simply quit too early. - One line that really stuck with me: "Always leave the next step in your hands." Don't wait for them to call. Call them. Text them. Follow up. Then do it again. The agents winning right now aren't necessarily more talented than everyone else. They're having more conversations. Doing more reps. Following up longer. Staying in the game when others check out. Sound familiar? Action compounds. Watch the video below and drop your biggest takeaway in the comments.

If you missed our mastermind, take some time and enjoy. We talked a lot about mindset around utilizing AI. AI has a lot of fun to play with and dream about, but if not applied it is a distraction more than a benefit. Find one to two things this week that you can begin to automate or delegate to AI that will save you hours, not minutes. Post your successes in the comments.

The headlines were national. But the opportunity is hyper-local. This week we’re teaching your database one core idea: There is no single “Orlando market.”There are micro-markets. Some are buyer’s markets. Some are seller’s markets. Some are balanced. Your job this week is to position yourself as the interpreter — not the reporter. 🧠 What Happened in January (Quick Context) Two major national stories: 1. Inflation cooled to 2.4% 2. Jobs beat expectations; unemployment dipped to 4.3% You don’t need to explain macroeconomics. Just connect it to the opportunity. Stable economy → confidence stabilizes → housing separates by micro-market 👉 Click Here for this weeks ready to go email breaking down these topics. PRO TIP - Laces this concepts into your social media marketing this week as well. Post in comments how many people you emailed to this week! Will be a good motivation for others to see as we grow our databases!

One of the greatest tools of this last year is Lovable. Here's an overview of how easy it is to create a landing page for yourself.... or anything else for that matter. Use this link and you'll get an additional 10 credits if you sign up. I have saved hundreds of dollars this year on webpages and subscriptions that I've been able to replace with Lovable. If you can dream it, you can build it here. Hopefully this overview gives you a good example of how to use this tool to get started.

Attached are the social media hooks that @Kat West was discussing on today's call. It'll live here in our marketing chat channel. Enjoy!