🚨By popular request, today we will be doing a live pipeline review using our CRM to make our update calls. We'll work through some best practices and actually make a couple of these calls live. Be there. This will be something great for you to be able to be a part of and learn how to be effective with your client communications.

This month we Rebuild the Machine and it runs on 5 audits. Do them in order. Each one clears the way for the next. 1. Calendar — Put your week on trial. Where’s your time actually going? Rebuild the perfect week around what makes money. 2. Systems & Subscriptions — Pull the bank statement. Every tool you pay for: commit, cut, or lean in. Stop paying for what you don’t use. 3. Smart Lists — Sort your database so it tells you who to call. Open your CRM and know your day — no guessing. 4. Sources — Know where your business actually comes from. Then double down on what’s working. 5. Automations — Build the follow-up that works while you sleep. Let the system do the remembering so you can do the selling. The full walkthrough is in the classroom below and each audit, step by step, at your own pace. https://www.skool.com/real-estate-agent-playbook/classroom/ac4fcfa8

Florida votes in November on the biggest homestead exemption change in decades. Your clients are already asking about it. And most of what's online is wrong. Here's the truth, and 4 scripts you can film this week. What it is: If voters approve it, the homestead exemption expands. It ramps: 2027 → $150K exempt 2028 → $250K exempt That's roughly $2,200/year back — every year you own the home. The catch everyone's missing: The deadline is NOT "buy before the election." You have to own and homestead a Florida home before January 1, 2027 to get grandfathered in. Miss it, and you wait five years for the full break. That's about $10K left on the table. Renting in Florida? Read this twice: A Florida license and lease don't lock you in. The benefit attaches to a home you OWN. If buying was already the plan, this is the year it matters. Pick ONE script. Film it. Post it. Drop your link in the comments. 👇 1️⃣ For the out-of-state mover: "Been saying 'someday' about Florida? There's a date on that decision now. Own and homestead here before January 1, 2027 and you're grandfathered into the full exemption. Wait, and you sit in the old system for five years. If Florida was already the plan — move the plan up." 2️⃣ For the Florida renter: "You live here and rent? You could still miss the biggest homestead break in decades. The benefit attaches to a home you own — not a license or a lease. To lock it in, you'd need to buy and homestead before January 1, 2027." 3️⃣ For the fence-sitter: "'I'll just wait till next year to buy.' In Florida, that might cost you about ten grand. Wait from 2026 into 2027 and you miss the grandfathered exemption — five years in the old system. Rates you can refinance. This window you can't get back." 4️⃣ For the snowbird: "Got a Florida place that isn't your homestead? Converting it to your primary before January 1, 2027 could be one of the best tax moves you make this decade. After that, the clock resets to five years." Before you post — the 4 rules (non-negotiable):

Last week we had an amazing sessions when we were joined by Josie Mota, our eXp Regional Growth Advisor bringing everyone up to speed on navigating the resources at your finger tips. If you missed you can find the youtube link here or it is housed in the eXp Onboarding Classroom Module.

Here are four pieces of market content, ready to post. Sources are linked under each one so you can stand behind the numbers if a client asks. ⚠️ One note before you post. These work because they are calm. Do not add urgency to the end. No "call me before rates move," no "don't wait." The reason someone stops on these is that they sound like information instead of a pitch, and one pushy line at the bottom undoes the whole thing. ━━━━━━━━━━━━━━━━━━━━ 1️⃣ 📉 Mortgage rates just hit their highest point in almost a year. The typical payment just hit a three-month low. Freddie Mac put the 30-year fixed at 6.66% on July 30, up from 6.58% the week before. In that same window, Redfin reported the median U.S. housing payment at $2,575, the lowest in three months. The reason is that sellers' median asking prices dropped to their lowest level in a year. One caveat worth saying out loud: that payment was calculated at 6.58%, so the newest rate is not fully baked into it yet. The rate is one input. Price is the other. Watch the payment, not the headline. 🔗 Freddie Mac PMMS, July 30, 2026 — freddiemac.com/pmms 🔗 Redfin, July 30, 2026 — redfin.com/news/housing-market-update-demand-slows-rates-hit-high-level ━━━━━━━━━━━━━━━━━━━━ 2️⃣ ⏱️ 41 days to sell a house last month. 41 days a year ago. Nothing changed. That is from Redfin's July 30 report, covering the four weeks ending July 26. Not faster. Not slower. Identical. Homes sold at 99% of list on average, and 28% still sold above asking. The market did not get harder. Priced right and shown well, a house moves the same as it did last summer. 🔗 Redfin, July 30, 2026 — redfin.com/news/housing-market-update-demand-slows-rates-hit-high-level ━━━━━━━━━━━━━━━━━━━━ 3️⃣ 🏢 The condo loan process quietly changed on August 3. One question up front handles it. For conventional loan applications dated on or after August 3, Fannie Mae has retired its Limited Review process and Freddie Mac has retired Streamlined Review. That comes from Fannie Mae Lender Letter LL-2026-03 and Freddie Mac Bulletin 2026-C, both issued March 18. Most projects with more than 10 units now require a Full Review, meaning the lender examines the association's budget, reserves, insurance, delinquencies, litigation, and special assessments.