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Owned by Justin

Real Estate Agent Playbook

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The Real Estate Agent Playbook: proven strategies, community support, and tools to help agents play smarter, close stronger, and grow together.

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Smart Seller helps homeowners sell faster, smarter, and for more money with clear guides, tools, and step-by-step support.

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37 contributions to Real Estate Agent Playbook
👀 If You Missed This Open House Masterclass, You Need to Watch It
If you missed this open house masterclass, you need to watch it. There was a lot in here, but here are some of my biggest takeaways: - Open houses are not events. They're prospecting opportunities. - The two hours you're sitting in the house are probably the least important part. - The work happens before the open and after the open. - Most agents don't sign enough. One or two signs isn't a strategy. Dominate the area and make it impossible to miss. - Door knocking still works. Not because every neighbor is moving, but because every conversation matters. - Lead with value. Market updates. Neighborhood information. Resources. People don't want to be sold. They want to be helped. - The money isn't made at the open house. It's made in the follow up. - Most agents simply quit too early. - One line that really stuck with me: "Always leave the next step in your hands." Don't wait for them to call. Call them. Text them. Follow up. Then do it again. The agents winning right now aren't necessarily more talented than everyone else. They're having more conversations. Doing more reps. Following up longer. Staying in the game when others check out. Sound familiar? Action compounds. Watch the video below and drop your biggest takeaway in the comments.
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Multiple Offers? Are you prepared?
On today's call we are going to peak behind the curtain of managing multiple offer situations. If you are representing the seller, this can feel overwhelming. We are going to give you a step by step playbook for how to organize the conversation and how to set the stage and set expectations with your customer. Our job is to be the calm in the storm, so learn how to be prepared for this situation before it becomes.... utter chaos.
Multiple Offers? Are you prepared?
Getting In The Game
If you missed Tuesday's meeting, here it is. Suffering is a fixed cost of life. The only question is whether your goal is big enough to be worth it. Being a new agent is hard. Growing a business is hard. Sustaining a big business is hard. Down markets are hard.Great markets are hard. Managing all your family dynamics is hard. Being single is hard. Being broke is hard. Learning to manage wealth is hard. Pick your hard. Then make sure the destination is worth what it's going to cost.
Appraisal issues are coming back. Here's what HousingWire just confirmed — and what you need to do about it.
HousingWire published a piece this month called The Appraisal Gap in 2026. The headline? Climate volatility, thin comp pools, and the limits of automated modeling have all landed at the same time. Translation: appraisers have less to work with — and that creates more room for your deal to get derailed. Here's what that means in the real world: ↳ Elevated rates over the last few years reduced transaction volume, which means less comp data and less accurate appraisals. ↳ Regulations now require lenders to apply quality control standards to the AVMs they use for credit decisions — so appraisal waivers are getting harder to come by. ↳ National models are struggling to account for hyperlocal neighborhoods — which means your local expertise matters more than ever. This is not a lender problem. This is an agent problem. The agents who protect their deals are the ones who show up prepared: ✅ Meet the appraiser on site ✅ Bring a package — comps with notes, improvements with costs, floor plan, survey ✅ Know which comps hurt you before they do ✅ Tell the story the buyer already believed when they wrote the offer The appraiser isn't there to save your deal. You are. 2 Questions 1) Do you attend appraisals (when representing the seller)? 2) What's in your appraisal package right now? 👇 Drop it below.
Good Humans Make Good Neighbors (& Agent)
If you missed it this morning, @Benjamin Cote (4 years in the business) discusses some best practices that have made him someone other agents want to work with! This is a great listen!
Good Humans Make Good Neighbors (& Agent)
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Justin Core
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59points to level up
@justin-core-2343
Business owner looking to never stop learning.

Active 1d ago
Joined Aug 27, 2025
Orlando, FL
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