We’ve had hundreds of local trolls on X since 2019, for the crime of identifying as British in a contested place. Then a Stephen King post did 8.6 million views on X and the trolling went international. Being a bookshop we turned to a book for help, Ben Settle’s ‘Copy Troll’. In the book Ben’s position is trolls are raw material, not a problem to be managed. So we started turning ours into unpaid interns, making ‘quote merch’ for us. They supply the line, they supply the outrage that spreads it, we supply the checkout. I thanked him for it publicly on X and linked to his site. His reply was Pepe in a top hat and monocle, holding a glass of wine. No words, no explanation. But more than enough for me.

Rebecca is about half way thru. She loves cozy mysteries n she told me this morning that its one of the best she has ever read for unexpected twists and turns. Congratulations Ray.

Title: PASTOR for Pastors: A Powerful, Practical Framework for Sermons that Connect & Call to Action Author: Steve Garcia — “The Merry Mystic,” leadership & team-building coach, and 30-year urban church pastor. Overview: Every week, pastors face the blank page, praying, “Lord, what do I say?” Every week we stand before a sea of faces -- whether a congregation, a youth group, or a classroom full of learners -- and pray, “Help me, Lord, help this to go well.” PASTOR for Pastors offers a lifeline — a proven framework for crafting messages that connect head, heart, and hand. Adapted from Ray Edwards’s celebrated PASTOR model, this book translates timeless copywriting wisdom into sermon-writing gold. Built on the lived experience of a veteran preacher and coach, this book shows how to communicate grace with clarity, power, and practical next steps — every Sunday. Hook: What if sermon prep didn’t drain your soul, but refreshed it? What if the “sales funnel” of a sermon actually mirrored Jesus’s way of speaking truth with compassion and call to action? Promise: Pastors will discover a joyful, repeatable process to prepare sermons that: - Speak to real human pain - Stir the heart with redemptive stories - Offer grace and a clear path forward - Move people toward transformation, not just inspiration Why Me / Why Now: I’ve written and preached hundreds of sermons. Some soared. Some sank. But I’ve discovered that the difference isn’t inspiration — it’s structure. Ray’s PASTOR framework helped me rediscover the joy of sermon prep — not just for selling, but for saving — reminding me that good sermons serve. This book is a lifesaver for weary pastors who are tired of chasing “viral sermons” and ready to rediscover the sacred art of preaching that changes lives. Comparable Works: - Communicating for a Change – Andy Stanley - Talk Like TED – Carmine Gallo - How to Write Copy That Sells – Ray Edwards - PASTOR for Pastors bridges these worlds: communication + clarity + calling.

We just finished the Author of Influence Bootcamp, and we're so proud of what you accomplished this week! To everyone who showed up, participated, and pushed themselves to grow—thank you. Your dedication, insights, and willingness to dive deep made this bootcamp truly special. As we close out, I'd love to hear from you: What was your biggest takeaway from the Author of Influence Bootcamp? Whether it was a strategy that clicked, a mindset shift, or a breakthrough in your approach—drop it in the comments below. Your reflections not only help solidify your own learning but inspire the entire community. Let's celebrate each other! 🥳

Thanks so much Ray, Dr. Fred, and Bryan for ALL of your awesomeness! It was a Great Workshop and very helpful! Also loved all the Q&A from everyone, good food for thought. I have learned so much you Ray over the past 10 years from your programs, and other people's programs that you referred....now again, helping me write my first book. Thanks for making our lives better!! Many Blessings, rt