That's how I parsed the Empire Builders four spotlight questions, and would appreciate all of your thoughts on the willmybooksell.com site which I'm getting ready for traffic to come to. And yes, there some PASTOR copy in there @Ray Edwards 😉

Is it the same link as last week for our call today folks? 😉

Are we using the Zoom link that was emailed out today?

We’re off and running (more like jogging) with funeralhacker.com, our premium Christian streetwear brand. We designed it and own the UK trademark and will be selling the merch by print on demand across the world The thinking is simple. Most Christian merchandise is loud and a bit naff, sans-serif slogans plastered across the chest, “Just Pray It,” “coffee gets me started, Jesus keeps me going,” the same tired fish sticker on the back of the car. Nobody stops to ask about any of it as its trite and twee. Apologies to anyone who has these t-shirts, but you get what I mean. Funeral Hacker merch goes the other way. To most people the mark is just an abstract design, two circles, nothing more. They also get confused about what 'Funeral Hacker' is or isnt. Even believers don’t clock it straight away (and we tested this widely as the website copy says) and had to ask what it’s about. Once someone explains it, you get it completely, and that “ah” moment is where the excitement comes from. That’s exactly how the Ichthys worked for the early Church, a quiet signal that had to be explained before it meant anything, not a badge shouting itself at everyone. It also means the mark can travel somewhere a cross or a fish sticker can’t, into countries where wearing your faith openly isn’t safe. The name isn’t just a hook either. Death’s claim on us comes from sin, that’s the rule it runs on. Christ lived without sin, so death had no legitimate hold on Him, then it tried to hold Him anyway. The tomb couldn’t keep what it had no right to keep. The stone rolling away isn’t the miracle itself, it’s the proof the exploit worked. That’s death hacked, not overridden from the outside but beaten on its own terms. That’s where the real opportunity sits. When someone does clock it and asks what it means, that’s not small talk, that’s an open door and an opportunity to share the gospel. At some point you have to launch and let the thing meet the world rather than sit chasing perfect.