Howdy y’all. It’s been crazy around here as I have a lot going on. I’ll be sharing more about that later this week. Here’s the update you’ve been waiting for… Ray what’s happening with you building this "Brand" I keep hearing about? Here are some facts. The “new brand” in question is my new “author brand” that I am building as I begin writing and publishing fiction. Novels, to be exact. (Some have asked, “Ray, isn’t sales copy mostly fiction?” … to which I answer, “Not if you do it right.” Back to my under-construction “Author Brand”… I’m planning to write in several different genres (detective, thrillers, supernatural, historical… fact is I have plans to write in 12 different genres each with each genre “sub-brand” consisting of one or more series, each series including anywhere from 12 to 24 books each). Does that sound crazy? It’s not. It’s very doable inside of a year, and I have specific reasons for planning for so many titles… And it has to do with making more money. More on that next time. My “author brand” is under my own name (Ray Edwards) right now… but that’s open for debate This is a question that is relevant to all of us. Do we name the brand after ourselves? “Ray Edwards, Inc.” Or do we give it a specialized “brand name“? (For example, “Monster Breath Books”). The fact is that I often do I “get the cart before the horse”, and began I did it this time (with y’all watching. As Popeyes would say, “How humilgratin’ …’”) So I started building the brand before I actually thought it all through. Why? It’s in my nature to get started quickly and then have to clean up the mess I just made. So… to give you an idea… I already have this massive brand built as a direct response copywriter and copywriting teacher. That’s what happens at RayEdwards.com. And the “perfect advice” would be to use a pen name (like “Byron Willowby” or even “Jack Slade”) so I can avoid any confusion. And I will probably do that (probably soon, because the longer I wait to fix it, the more of a “mess” I make. (That means the more URLs, redirects, graphics, etc. I have to fix or change.)

Happy birthday @Ray Edwards! Wishing you an amazing year ahead filled with joy, health, and even more impact. Your wisdom, generosity, and encouragement in this community are such a gift — thank you for everything you pour into us. Hope today’s full of celebration and blessings!

I'm a big fan of both Dr. Myron and Dr. Ben... but I have to give credit to @Bryan Switalski for highlighting this video for me. This is JUST. SO. GOOD.

For the pst 9 years, I have been using a SECRET WEAPON that has brought me over $7 Million Dollars in revenue. It’s a product I sell for $14… my BOOK, “How To Write Copy That Sells. This book has worked like magic for me. I have never share openly that it was made with a multilayered purpose. I mapped out what I wanted the bool to do for me IN ADVANCE and Iit has worked almost PERFECTLTY. It continues to do so. YOU need a book like this working for you. In fact, you should let me help you make one. Click below to register for the workshop: https://www.rayedwards.com/aoi-get-now The thing is you can’t go to anyone else to get the same underlying structure that makes the book work. That's because nobody else has or knows this structure. I made it up, and I keep it secret. The only way you can learn about it is from me. And you don't have to write a book about copywriting or making money. This book is about MY thing...my passion...the arena that I have the most wisdom to offer. What's YOUR thing? What lessons have you learned that are worth sharing to help others prosper in your arena. Share that wisdom, prove your expertise, and become a mentor to millions you've never met...and above all, attract those who are excited to learn from you. People who believe in your message so much, they want to reach out. They want to learn more. They want to learn from YOU while you still have the chance. Or, maybe they don't want to "learn" more (maybe you don't want to teach anymore)... Maybe they just want to do business with you because you've demonstrated that you know your stuff. Your name and book show up on forums about this topic... They see people pointing others in your direction and they want to do business with you. THIS is a mighty weapon to wield, and NOW you have the time to create it. I'm teaching a workshop on how to build this particular kind of book coming up very soon. Tickets are only $47, and I strongly recommend you get one today: