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How to Use Puurk for your Events - Create Impossible-to-Resist Offers
Many Providers want to host events--both virtually and in-person. Whether you're running a Grand Opening, a recurring seasonal occasion, there are small, often-overlooked tips and secrets that can make your sales BOOM. Watch the video to create and share offers for your events.
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How To Handle Customers
We have been exposing it to a few patients. Keep getting the question of is there "interest". We have been saying "this is the pay over time price (pointing out the monthly cost and not the full cost) and this is the pay in full price. I still don't have the ability to pass the processing fees along to the patient. I believe there is supposed to be that option, but I don't see it when I am building templates and/or sending contracts to patients. We will be getting 6 lasers soon. So, we plan to utilize Puurk when we launch the laser program and have an event to sell packages. Thank you guys for all the support! @Cody Avey
🎓 Training Framework: “Prescribe, Don’t Pitch"
A simple system to shift staff from selling memberships to acting as therapeutic advisors—focused on client outcomes, not transactions. ✅ 1. Start with the Diagnosis, Not the Deal Train staff to open with: “Tell me what’s bothering you the most right now, or what you wish we could change for you.” This instantly places them in a provider role, not a sales role. It focuses on relief and outcomes, not pricing or promotions. ✅ 2. Build a Treatment Plan Like a Prescription Once the client shares their goals, staff responds with: “Here’s what I’d recommend clinically. I’ll build that into a simple plan so you can see exactly what it looks like—nothing added, just what you need.” Use language like “plan,” “treatment sequence,” or “protocol” to reinforce trust and professionalism. ✅ 3. Use the Wishlist to Expand the Vision, Not the Pressure Let the client know: “We’ll save anything you're not ready for in your Wishlist. That way, it’s easy to revisit later, and you have a clear roadmap—even if today’s plan is more focused.” The Wishlist makes the consultation feel collaborative, not salesy. It gives clients control, creates space for future upgrades, and allows you to draw out more authentic desires without pushing them to commit all at once. 💡 Reminder for staff: “Clients don’t come in asking for a treatment—they come in trying to quiet the voice in their head. If you uncover what’s really behind the request, that client will never leave.” ✅ 4. Introduce Pricing as a Secondary Layer Once the treatment path is clear: “Now that we know what’s needed, I’ll show you two ways to pay for it—upfront or monthly—so you can pick what works best for you.” This keeps money talk separate from care, reinforcing your role as a guide, not a closer. ✅ 5. Let the Tech Do the Talking Use the Puurk interface as a tool, not a pitch. Once the plan is built, or as each service is introduced, staff can say: “Take a look—this is the same plan split out monthly. I can adjust the terms if needed.”
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Trusted Advisor Mode: Bigger Plans Start with Better Questions
Mindset: The goal isn’t to find out what they want today—it’s to uncover what they’ve been hoping for all along and didn’t know was possible. Teach Staff to Use Layered Discovery Questions Like: •“What’s been bothering you the most when you look in the mirror?”→ Emotional entry point. Moves away from a product mindset. •“If we could fast-forward 3 months—what results would you love to see?”→ Future-anchored desire. Encourages dream-building. •“Have you done anything in the past that helped even a little?”→ Surfaces past frustrations and expectations. •“What’s stopped you from doing this sooner?”→ Exposes hesitations—time, money, fear—that can now be solved with Puurk. •“What’s your ultimate skin/body/hair goal this year?”→ Broadens scope. Signals long-term relationship, not one-time sale. Training Message for Staff: Clients rarely know the full range of what’s available to them. Your job isn’t to ‘sell’—it’s to uncover what they truly want, and then prescribe a clear, customized path to get them there.That only happens through better questions—open-ended, emotion-connected, and future-focused. Practice Prompt (for staff training): “Let’s do a 2-minute roleplay. Your only goal is to ask great questions and draw out the real goal behind the request. Don’t recommend anything yet—just explore.” If your staff struggles to ask the right questions on the fly, remind them: clients aren’t seeking services—they’re seeking relief from the voice in their head. Your job is to find out what’s behind their request. Nail that, and that client will never leave. Final Teaching Hook: The better your questions, the bigger and more aligned the plan becomes. When a client feels seen and understood, price becomes secondary. That’s when Puurk becomes the ‘how,’ not the ‘why.’
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Slow is smooth. Smooth is fast. Tips to Improve Efficiency and Regain Calm.
Many Providers strive to see as many Clients as possible in a single day—and who can blame them? I would too. Meanwhile, Clients are all trying to squeeze into an already packed schedule. They’re arriving to check in, checking out to schedule next visits, calling, DM'ing, and pinging—all at once. The phones ring. The front desk buzzes. It can feel like chaos wrapped in urgency. In moments like these, introducing anything new can feel impossible. But here’s the truth: the fastest way forward often starts with slowing down. When I was learning something new, I was taught something that stuck: “Slow is smooth. Smooth is fast. Fast is destructive.” Think about how you learned to drive. You didn’t floor it on day one. You started slow—because slower felt safer, more intentional, more controlled. Slowing down doesn’t mean you’re losing time. It means you’re gaining clarity and control. It means you’re trading stress for strategy. You're trading panic for precision. Ever had an appointment with a doctor or expert who seemed constantly in a rush? Whether they spent 30 seconds or 30 minutes with you, their distractions, constant interrupting—left you feeling unseen. Now compare that to a visit with someone calm and focused, even if brief. You felt heard. You felt valued. That’s the difference presence, preparation and pause makes. Clients notice when you’re composed. They feel it. When they sense you’re overwhelmed, they mirror that energy with their own hesitation or unease. Here’s some things of how you reclaim that calm, without losing efficiency: - Prepare by having Clients for the next day or two pre-loaded in Puurk. - If you know their needs, pre-load a recommended Plan. Have things everyone needs? Add it! - Share Plans before they arrive—give them time to digest. - If sharing the Plan only during the visit, have the front desk share the Plan during check-in. - Use “chair checkout”. If numbing or getting a They'll be sitting there, Clients check themselves out. - There are Services you know almost everyone needs--add those to all of your Plans. -
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Slow is smooth. Smooth is fast. Tips to Improve Efficiency and Regain Calm.
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