Jun '25 • Tips, Tricks, and Techniques
Trusted Advisor Mode: Bigger Plans Start with Better Questions
Mindset:
The goal isn’t to find out what they want today—it’s to uncover what they’ve been hoping for all along and didn’t know was possible.
Teach Staff to Use Layered Discovery Questions Like:
•“What’s been bothering you the most when you look in the mirror?”→ Emotional entry point. Moves away from a product mindset.
•“If we could fast-forward 3 months—what results would you love to see?”→ Future-anchored desire. Encourages dream-building.
•“Have you done anything in the past that helped even a little?”→ Surfaces past frustrations and expectations.
•“What’s stopped you from doing this sooner?”→ Exposes hesitations—time, money, fear—that can now be solved with Puurk.
•“What’s your ultimate skin/body/hair goal this year?”→ Broadens scope. Signals long-term relationship, not one-time sale.
Training Message for Staff:
Clients rarely know the full range of what’s available to them. Your job isn’t to ‘sell’—it’s to uncover what they truly want, and then prescribe a clear, customized path to get them there.That only happens through better questions—open-ended, emotion-connected, and future-focused.
Practice Prompt (for staff training):
“Let’s do a 2-minute roleplay. Your only goal is to ask great questions and draw out the real goal behind the request. Don’t recommend anything yet—just explore.”
If your staff struggles to ask the right questions on the fly, remind them: clients aren’t seeking services—they’re seeking relief from the voice in their head.
Your job is to find out what’s behind their request.
Nail that, and that client will never leave.
Final Teaching Hook:
The better your questions, the bigger and more aligned the plan becomes. When a client feels seen and understood, price becomes secondary. That’s when Puurk becomes the ‘how,’ not the ‘why.’
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Trusted Advisor Mode: Bigger Plans Start with Better Questions
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