How Do I Bring Puurk Up With Clients?
We get this question so often, that I figured I share a simple thought I passed along to one provider this morning: As you navigate where to go after adding Puurk to your tool set, I want to highlight that there are only three ways to increase revenue in any business: 1. Increase your leads 2. Increase your average ticket value. 3. Increase visit frequency. #1 is most expensive and highest risk. #2 & #3 are free and the easiest to capture…especially now with Puurk. A 10% improvement in each area creates 30% growth. If I agreed to pay for all client services for the next week, how would you modify your approach to inform clients of their new fortune? Without a deliberate modification in your approach, nothing will change, because clients can’t possibly know this without you making them aware of it. Nothing will have as dramatic an impact on your growth as finding a natural way to introduce Puurk into the process. I encourage you to make this subject the focus of your efforts for the next week and test new methods until you find something that clicks. Imagine being given the task of walking up to strangers on the street and handing them $100. Ordinary people at first stress about what to say…until they’re reminded, it doesn’t matter, you’re giving them $100. Puurk is the gift many of these people need that finally gives them access to the additional services they’ve always felt were outside their grasp. You don’t have to be clever about it, just hand it to every client like you would $100 and let them decide what they’ll do with it. "Complexity is the enemy of execution" Tony Robbins. Stop deliberating, just inform clients checkout is now completed on their mobile device, and send them the Puurk link. You didn't come up with a clever speech to let them know you do your credit card processing through Chase Bank, or manage their information using Aesthetic Record. They don't care. In the consultation: "I know we've gone over a ton of stuff today. Would you like to see it detailed out on your phone so you can decide what makes the most sense? I just sent you a link, just click on it and take a look."