Everyone thinks the ad is broken when results don’t show up. You keep running to the same wall.... But 9 times out of 10… it’s THE OFFER. You can’t polish a bad offer with better copy. 👉 Good offer + bad ad = still works. 👉 Bad offer + perfect ad = crickets. We do funnels and ads, and that has come up several times... then we work on the offer and OMG! it's like finding gold