@Peppa Pou Thank you for pointing out "ethically". With the talk of hypnosis, persuasion, and programming, things can get out of hand with some marketing.

Aha! Two people on a stage can actually work! Great duo!

Opening / Closing loops? For those wondering, watch shows/movies that get you hooked and invested. Same tactics!

Love this. He's having so much fun with these presentations. It's...hypnotic.

@Jake Hill You are in this group and have a trained eye for both value and what is fake. Many do not. Just sayin.

Plot Twist! You are NOT the hero of the story you're selling. The customer is.

@Susan Robertson Ahh...someone that knows about the Peter Principle. But help me out, I'm not exactly sure I'm seeing the connection between that and hiring people to take you to the next level. My guess is that you're finding people that your growth is being slowed down because you're taking on things you don't need to? I'm not a coach or anything, just asking because I've been curious about when people decide to hire to get to the next level.

@Lorna Sherland Innnnnteresting. I hadn't looked into Offer Lab. Reading up on it now. Collaboration isn't an angle I hadn't thought of for setting up funnels and online offers. Didn't know Russell had created that too.

All the techniques that Russell is teaching are being used to sell people in the classes themselves. This is the inception of his training. Masterclass.

@Eliana Goldstein Kinda surprised he did it on the second day like this. Makes me wonder what he's got planned for Thursday and Friday.