(Don’t want to read? Scroll to the bottom to watch my video on this) What a weird and absurd title, you may be thinking… I can explain, just first of all, I want to say, obviously, consistency is great and awesome, but I believe there are two types of it: 1. Robot consistency This type of consistency is unhealthy and turns you into an autist, I used to have this, I had like a 455 day+ streak on the Medito app, and it made me into this paranoid overthinking weirdo, even on Christmas Day and stuff, holiday, etc I was in my head overthinking “Oh got to keep up the streak!” I felt like I had no choice but to keep it up for the rest of my life to be good enough, and it was for other habits too, like working on my business, I was like oh if I don’t exactly on the dot do 4 hours of deep work a day on my copywriting business then I am going to lose my streak! This type of consistency will ruin your mental health. 2. Healthy consistency This is were you will like roughly let’s say 80% of the time follow and be on your habits, but roughly 20% of the time you miss some, take some time off to enjoy your life and etc. Controversial but I believe, it is actually good and healthier of someday, you miss habits, I mean what is the point of a habit tracker of every day is ticked perfectly no matter what? Of course I am still saying hold yourself to a high standard with being consistent and don’t cope with this, but of for example you had a really busy day of working on your business and you have two options, stay up like 30 minutes past your bed time, to do your habit of exercise, which will further mess up your sleep as well, or just skip it this one time, I say it is better to skip. And as for streaks I say, do not even give a damn about them, screw the Medito streak, they mean nothing, and on special occasions like birthdays, Christmas, holidays and stuff, I say in general, of you don’t feel like it on those days just forget the habits, and live life, don’t be in your head on Christmas day thinking “Oh got to do 10 minutes meditation, got to eat clean, got to do 4 hours deep work, got to wake up at 5AM, take a cold shower.”

The top of your funnel (TOFU) is where people first discover you (usually through content, ads, word of mouth, or social media). This is the awareness and interest phase, where curiosity gets sparked. But here’s the thing: if your hook doesn’t stop them, or your lead magnet doesn’t feel valuable enough, they’ll simply move on. At this stage, your job isn’t to convince, it’s to connect and give them a clear reason to stay. Think less “sell” and more “why should I care?” 💡 BTW: The best TOFU content doesn’t sell… it resonates deeply with a specific pain or desire your audience already has. *FFS=Funnel Foundation Series.