You have to stand for something · Selling Online / Prime Mover

Melvin Williams

Mar 5 • MarketingSecrets.com

You have to stand for something

If you haven't offended someone by noon each day then you're not marketing hard enough.

~ Dan Kennedy

I’ve been geeking out on Dan Kennedy stuff lately, thanks to @Russell Brunson.

Essentially he says two things that have stuck with me…

#1Don’t pay for branding, only pay to get a customer, client, etc.

Branding should be secondary.

#2 You’ve gotta stand for something. If you want to reach the right people with your marketing, you have to offend someone, while doing so you attract your tribe, the people that identify with you, your message, and what your selling. Then the right people will be attracted to you by your marketing.

So don’t be afraid to offend someone, but also know that your going to have people that are triggered by you, that are offended, pissed off, and will talk junk about your marketing, what your selling, etc.

That’s ok! Then you will attract those who believe what you believe, align with you, and want to buy from you…

Be kind to each other there, but have some fun with this too!

See ya on the flip side…

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