The Truth About Selling One to Many (That Most Coaches Won’t Tell You)

While we’re waiting for the tech gods to bless this webinar, let me drop something real quick that changed everything for me:

You’re not just selling to “many.”

You’re selling to one person at a time… just doing it in front of a crowd.

That shift changed how I write my webinars, how I show up on video, and how I close.

Here’s what I’ve learned the hard way:

Your story builds the bridge.People don’t buy the program. They buy the transformation they believe you can walk them through—because they see you’ve been through it.
Specificity is a sales superpower.General pain doesn’t convert. Their exact problem, spoken in their words? That creates “holy sh*t they’re talking to me” moments. That’s when they lean in.
Calls to action aren’t just about urgency.They’re about certainty. When people believe you know the way, they follow. Your CTA should feel like the next obvious step—not a pitch.
Most people fail at one-to-many because they talk at people, not with them.Talk like it’s 1-on-1. Speak to the emotional chaos behind their logical objections. Make your delivery intimate, not corporate.

While everyone’s trying to be the next webinar superstar, the real win is mastering connection at scale.

If you’ve been struggling to sell to the crowd, ask yourself:

Would your message still hit if only one person showed up?

Because that’s exactly who you’re selling to—one person who needs what you have more than you know.

Let’s get back to the show. Just wanted to drop that for whoever needed it.

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