That's right, why? I want to know what your why is in business. I've found asking this question is a fantastic way to connect deeper with people in this wonderful world of ours. For example - my why is to help people (cliche I know right) - However, it's deeper than that. In my early years I spent a lot of time alone, wondering why I always had to learn things the hard way through trial and error. Things that if I just had someone there to say - "Hey man, why don't you try doing it this way? I've found it helps because of XYZ" Knowing that I have enough experience in life now to actually fundamentally help people who are in a similar spot to where I once was is a powerful thing! So yeah, I like to help. I like to help by conveying your why through the media and content I help create. Now.. The question is in your court! What's your why???