This concept from Myron Golden shifted everything for me—because it explains why working harder isn’t always the key to earning more.
There are 4 levels of value in the marketplace:
- ImplementationThis is doing the thing. Physical labor. Showing up and grinding.(Ex: warehouse worker, delivery driver)Low income, low leverage.
- UnificationThis is managing people who do the thing. You’re keeping the system running.(Ex: supervisor, manager)Middle income, some leverage.
- CommunicationThis is using your words to move people. Sales, marketing, coaching, teaching.(Ex: speaker, content creator, coach)High income, high leverage.
- ImaginationThis is creating the thing. Ideas, solutions, IP, vision.(Ex: entrepreneur, inventor, creator)Unlimited income, massive leverage.
Here’s the punchline:
If you’re stuck at Level 1 or 2 but dreaming of freedom, it’s time to build skills at Levels 3 & 4.
Words move money.
Ideas change lives.
And you have both—you just need to unlock them.
Let’s talk about it.
Drop a comment with what level you’re at—and where you want to grow next