May 5 • MarketingSecrets.com
Templates Are Safe. But Safe Doesn’t Scale.
Templates are great when you’re starting out.
They save time.
They reduce decision fatigue.
They help you avoid staring at the blinking cursor of doom.
But once you're selling a high-ticket offer...Templates start to cost you more than they save.
Because safe copy blends in.
It says the “right” things… but in the exact same way as everyone else.
You sound polished.
Predictable.
Forgettable.
But the people buying $3K–$10K programs?
They’re not looking for “right.”
They’re looking for resonance.
They want to feel something.
Templates can’t capture your voice.
Your edge.
Your unique way of seeing the problem.
And that’s what actually sells.
So sure - use templates to get the structure.
But don’t forget to add your fingerprint to every word.
Because safe doesn’t scale.
And copy that tries to please everyone usually converts no one.
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Templates Are Safe. But Safe Doesn’t Scale.
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