16d • MarketingSecrets.com
Russell paid $500,000 to have one video made. 🤯
Then he figured out how to get the same result for $200 a month.
Not a worse result.
The same result.
He hired the Harmon Brothers.
The team behind the Squatty Potty unicorn ad. The Purple Mattress video. Both pulled tens of millions of views.
After working with them, he started studying exactly how they built every single video.
Same structure every time.
Absurd hook. Relatable problem. Alternate fail. Science. Benefits. Social proof. Close. Risk reversal.
So he had AI transcribe every Harmon Brothers video ever made.
Fed them into Claude.
Asked it to analyze the pattern.
Two minutes later, AI handed him the complete skeleton.
Then he used that skeleton to write his next script.
Same structure.
Fraction of the cost.
That's not a productivity win.
That's a leverage win.
And that's the difference between using AI to save time and using AI to actually change your business.
What would you do with that kind of leverage?
Drop it in the comments.
Here are a few more of my post ⏬
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Russell paid $500,000 to have one video made. 🤯
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Discover the secrets of how to Sell Online and step into your calling as a Prime Mover with Russell Brunson!
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