I Frankensteined My Funnel—Here’s What I Fixed

Hi everyone,

Feels like a small Win but lots of 😵‍💫. After 8 months of building and overcomplicating the heck out of my setup… I stripped it back to what actually feels clear and aligned (for now).

✅ Simplified my classroom

✅ Moved the community back to free

✅ Locked in my lead gen flow (finally)

✅ Even created a free mini-course to share what’s working

Posting this here in case anyone else is in the messy middle and needs permission to reset. Breakdown to follow.

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It’s been 8 months since I joined Skool. Crazy. Some of you have been here just as long (or longer), and it’s been so cool to watch how much has changed—for all of us.

I’ve loved seeing what you’ve tested, launched, rebuilt, and refined in your own communities. There’s something really motivating about watching people stay in it, even through the pivots.

I was reminded recently of Hormozi’s Rule of 20%—that any big change will likely cost you 20% upfront (in time, money, or momentum). But if it’s aligned? Worth it.

So, away I go with a few changes. Here’s where I’m at now, in case it’s helpful:

I’ve decided to move my community back to free (yep—started as free > moved to paid > now back to free. More on that below).

I also simplified the classroom (again) because—true story—I love building systems and sometimes overcomplicate things just for fun. 😂 But this time, I’m really leaning into simple and accessible.

I’ve decided to focus on just one platform for lead gen—Instagram—because it’s easy to automate and feels the most sustainable right now. (Still not touching Facebook. Long story. Still unresolved.)

I’ve also got a system now to turn content into longform YouTube videos within the community. (2 birds with 1 stone here so saving me time!)

And because I still love backend systems and automation, I added a free course inside the community for anyone else who geeks out on that stuff too.

I’m still using the Perfect Webinar structure (with a few tweaks), but keeping it super lightweight—no slides, just story, value, and a simple CTA that feels aligned. (Could I make it a 20 second perfect webinar?) 🤔

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Somewhere along the way, I managed to “Frankenstein” my funnel by trying (and failing) to merge two different coaches’ models. 🤦🏻‍♀️ It so did not work. But I had a great laugh about it.

So… in the spirit of simplifying, the only offer I’m currently promoting is called "In the Green Room with Elfina"

It’s my high-touch container—a private space where I help people "grow your audience by being you."

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Have you ever felt like you were going back and forth, endlessly testing your funnel? 🤯 Me right now.

This update probably isn’t surprising if you’ve been through it too. We all change direction at some point. It’s part of the process—building, iterating, evolving alongside our audience.

So I’m curious:

What changes have you made lately that felt right, even if it meant going back to something old?

What have you stripped down that’s actually working better now?

I’d love to hear. And if you want to check out my updated About page and classroom, I am definitely open to feedback.

Here’s to growing, testing, and simplifying together.

~ Elfina 💖

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