Hi everyone! For the longest time, I was scared to share what I was offering. I thought if people wanted it, they’d just somehow... find it? Or maybe I was just too afraid of looking like I was “selling.” But now that I’m on the other side of that - I get it. How would anyone know if I don’t tell them? We’re all swimming in so much online noise, and if I genuinely believe in what I’ve built (and I do!), I have to give people the chance to see it, ask questions, and say yes. Or no...and that's okay too! You'd think after 20+ years of being an actor in film & tv I'd be used to rejection...it all still hits the same if we let it. 🫢 So, after 9 months of growing and tbh kinda hiding, I finally launched my premium offer inside my free Skool community, and it feels really aligned: - I shared it inside my Classroom - I made a short video for it in the community and my About Page - Also loving this new usage of the Skool calendar - I added a recurring event that shows up in the top bar of the community every day and links to book a call with me so I can share my offer It’s so wild how long I hesitated to do something that now feels so obvious and so good. I guess that's the process of testing and growing! I’m also really leaning into leveraging so many of the features inside Skool to help support getting my offer out there. I'm currently testing out using the Public Mode and sharing community posts to people outside of Skool. I'm curious to know how you guys have setup your communities to help get your offers out there...I'm always for learning new ways to do it. Are you using the public feed? Free resources? Is there something that’s helped you get more eyes on your offer? Would love to learn about your behind the scenes methods! Happy to share more of mine also! Happy Building + Growing! ~ Elfina 💖

Hi everyone, Feels like a small Win but lots of 😵‍💫. After 8 months of building and overcomplicating the heck out of my setup… I stripped it back to what actually feels clear and aligned (for now). ✅ Simplified my classroom ✅ Moved the community back to free ✅ Locked in my lead gen flow (finally) ✅ Even created a free mini-course to share what’s working Posting this here in case anyone else is in the messy middle and needs permission to reset. Breakdown to follow. ——— It’s been 8 months since I joined Skool. Crazy. Some of you have been here just as long (or longer), and it’s been so cool to watch how much has changed—for all of us. I’ve loved seeing what you’ve tested, launched, rebuilt, and refined in your own communities. There’s something really motivating about watching people stay in it, even through the pivots. I was reminded recently of Hormozi’s Rule of 20%—that any big change will likely cost you 20% upfront (in time, money, or momentum). But if it’s aligned? Worth it. So, away I go with a few changes. Here’s where I’m at now, in case it’s helpful: I’ve decided to move my community back to free (yep—started as free > moved to paid > now back to free. More on that below). I also simplified the classroom (again) because—true story—I love building systems and sometimes overcomplicate things just for fun. 😂 But this time, I’m really leaning into simple and accessible. I’ve decided to focus on just one platform for lead gen—Instagram—because it’s easy to automate and feels the most sustainable right now. (Still not touching Facebook. Long story. Still unresolved.) I’ve also got a system now to turn content into longform YouTube videos within the community. (2 birds with 1 stone here so saving me time!) And because I still love backend systems and automation, I added a free course inside the community for anyone else who geeks out on that stuff too. I’m still using the Perfect Webinar structure (with a few tweaks), but keeping it super lightweight—no slides, just story, value, and a simple CTA that feels aligned. (Could I make it a 20 second perfect webinar?) 🤔

Hey Funnel Fam! Just wanted to drop a quick update and some love—I’ve missed being in the thick of it here. ❤️ After my Meta ads and Facebook accounts got hacked (yep, still locked out 😭), I had to rebuild everything I build for my sales funnel lead gen system. But instead of spiraling, I turned back to what I already knew—and what YOU probably know too: 👉 The offer’s not the problem. 👉 The assets are already there. 👉 Sometimes you just need to step back and see your journey laid out clearly. So I did that. I mapped out my entire client journey (I’ll drop the image below 👇), combining @Russell Brunson 's Perfect Webinar structure, Evelyn Weiss' Evergreen Workshop model, my Skool waitlist, and a 21-day evergreen structure. Then I cleaned up my classroom (also sharing a peek!). And you know what? It made everything feel possible again. So here’s a reminder I want to share with YOU when things don't feel like they're working: You don’t need a brand-new strategy. You need to revisit what you’ve already built and see how it all connects. The value you’ve created didn’t disappear—it just needs a stronger flow. I’ve reopened my community for 3 days and added a 7-day free trial while I optimize everything. The funnel is coming back stronger. The foundation is solid. And the vision? Clearer than ever. What part of your funnel or client journey are you reviewing right now? I'm cheering you on! Let's keep building - and selling! Elfina 💖

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