Hacking Russell - The Greatest Cheat Code!!! · Selling Online / Prime Mover

Theo Godson

Feb 28 • Intro's & General Discussion

Hacking Russell - The Greatest Cheat Code!!!

So I posted early that I was modeling the Selling Online Challenge for a client

I modeled 90% of it and I want to share the numbers we got from the just concluded workshop

I modeled the upsell options, but I left out the VIP questions and affiliate offer (would add it in the next workshop)

Before I share that, I would like to also add my unfair advantage is having watched

@Doug Boughton

nail too many challenges over the last few years and being privileged to see the inner working and to learn from him directly

Doug's practical numbers and benchmarks gave me a set expectation and target for these numbers

I modeled Doug's notes from Russell's event and here are the stats below;

Total Workshop Signups - 39 Attendees

VIP Tickets Sold - 15 Upgrades - 39%

Day 1 - 22 Showed Up - 56%

Day 2 - 17 Showed Up - 44%

Day 3 - 14 Showed - 36%

Offer Pitch - 12 Live During the Offer Stack - 31%

On the call sales - 5 (1 had billing issue, had to jump on a call to fix it)

Close Rate - 42% (saw the offer)

Spending the next week following up, sending out replays and getting the numbers up

PS: The Payment was a mid-level offer for a private consultation with bonuses and they would be sold on a much higher ticket offer on the call (which they were already prepped for and are interested in) They paid to reserve their spots and get the consultation

PPS: We had just two weeks to prepare for this workshop, I didn't want to put it off, we decided to do it regardless, and optimize for the main one which we would continue to run.

PPPS: I'm excited to implement more of Doug's strategies on how he runs challenges to increase engagement and using more of Russell's strategies to optimize the funnels to increase the conversion

Updates coming soon

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