Maybe you're like me... you started your Dream 100 (a few times). You filled it with BIG names - even if those people didn't fit in your submarket. And then you set your Dream 100 aside because you had more important things to focus on.
Or maybe you don't REALLY want to grow your business (fear of success, fear of failure, imposter syndrome - all the classics)?
Ok, so you've wasted a few weeks or months (years in my case). Is it really that big of a deal?
Well... I'll let you decide...
In "Traffic Secrets" Russell describes the Dream 100 as "the key foundation for traffic and the key foundation for your entire business."
He also says if you were to hire him for a $100,000 consulting day, the FIRST thing he would do with you is "spend the first three to four hours building out this list."
He then spends the rest of the book giving practical steps on creating your Dream 100 and using it on a variety of platforms to work or buy your way in.
In short, it's like this:
Dotcom Secrets = Funnels
Expert Secrets = Perfect Webinar
Traffic Secrets = Dream 100
So.... is your Dream 100 done? If not, how soon will you get it done?
Or to put it another way... how much more time will you waste NOT getting clear on your Dream 100?
Like this post if you have or will have your Dream 100 by the end of this week.