I (re)started UGLY and this is what happened...
I spent months trying to get the perfect pictures, colors, and fonts for my funnel... Days on a single email in a launch campaign... Hours debating a single headline. But 3 weeks ago I made a MAJOR pivot from teaching about family to coaching on implementation. Ai wrote a sales page that I cleaned up and put in a google doc. A GOOGLE DOC y'all! 🤦♂️ I sent an email with a link to about ten people. And somebody actually signed up... from an ugly google doc sales page that doesn't even work properly on mobile! I won't go into the offer because that's not the point. It's enough to say he invested $497 for a 4 week plan and within 10 days he went from ZERO prospects to making $6,800. 🔥 $6,800 in 10 days—that's a 13x on his investiment with 20 days to go!! Do you know what would have happened if I waited for everything to look pretty? to be 'good enough'? He'd still be sitting in stress, worried about money, and wondering if he should quit. Who is still suffering because you're determined to get perfect copy, the right shade of blue, or afraid you're going to be rejected? Start (or restart) UGLY. Start so ugly you'll actually laugh out loud when you get your first client from it. Start so ugly people will reject you simply cause they can't stand that shade of blue (ninja secret: they would not be a good client anyway). Start so ugly people start messaging you because of the typos. Start so ugly that the ones who radically align with you are compelled to work with you. Because people need YOU today. And that's beautiful. @Noelle Switalski @Jon Pakula @Bryan Switalski @Rosa Medina