Apr 28 • MarketingSecrets.com
Busy Buyers Want Movie Trailers, Not Textbooks 🎬
If your VSL feels like a textbook — long, dense, and packed with every detail imaginable — you’re losing high-ticket buyers fast.
Think about the last Netflix trailer you watched:It wasn’t trying to explain everything.
It teased the story.
Built emotion.
Made you need to see more.
That’s exactly how your VSL should feel:
- Hook them emotionally in the first 5 seconds.
- Show them you understand the real problem they care about.
- Tease the transformation you can deliver — without giving a full lecture.
Because busy buyers aren’t grading essays.
They’re making fast decisions based on feeling + trust.
Your VSL should sell the next step — not the entire encyclopedia.
I'll talk more in detail about VSLs tomorrow, stay tuned.
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Busy Buyers Want Movie Trailers, Not Textbooks 🎬
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