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How create content that generates sales
Alright everyone time for the sauce! Here's a jam session where I mapped out messaging for a 8-figure SaaS company. Everyone knows they "need to do more content" ... But what topics should you cover? Topics that generate sales! If you want the Rapid Messaging Canvas comment "CANVAS" below. -JM PS You can use this create podcast topics, so that your guests create your content ... 🧠
How create content that generates sales
Money Math for Podcasting
@Luis Balaguer You asked for our model for podcasting revenue genereation. This comes with an "FTC Disclaimer:" --> Your milage my vary, these are not income claims, objects in mirror my be closer than they appear. :) Here you go. https://t.ly/podcast_revenue_calculator
Market Demand Beats Offers
I was auditing a high-end expert consultant's business last month when I discovered this one thing that was silently killing their sales - and they had no idea. This person had developed a sophisticated methodology that was genuinely impressive. You could see the passion in their eyes when they explained their approach. The problem? They were completely disconnected from reality. Their ideal prospects were solution-unaware. They couldn't grasp why they'd need this complex framework. Meanwhile, this consultant was so in love with their intellectual creation that they'd stopped paying attention to what the market was actually buying. Listen, their solution wasn't wrong. It absolutely worked. But positioning? That was the killer. While they were pitching their proprietary system, their prospects were out there purchasing something entirely different. We discovered during the audit that business owners had two non-negotiable requirements: they needed to reclaim their time and freedom (the emotional win), plus they had to justify the investment with clear revenue impact (the business case). Every successful sale had to deliver on both fronts. This consultant was addressing neither. They were so caught up in showcasing their methodology's sophistication that they forgot the fundamental rule: give people what they want, deliver what they need. The moment we repositioned their existing solution to align with what prospects were actively seeking - same solution, different positioning - the floodgates opened. That's how winning works in consulting. Market dynamics trump your offer every single time. Even if your solution is brilliant, you'll lose if you're not positioned against what prospects are actively buying right now. Most consultants fall so in love with their own frameworks that they forget to stay married to the market. If you're a consultant trying to break through to the top tier of your market, you need constant market intelligence. Not quarterly reports or annual surveys.
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Market Demand Beats Offers
Done For You Sales Audit?
If I did a complete Done For You Sales Audit of your podcast and showed you exactly how to get more paying customers... I'd audit your entire podcast monetization flow and review one of your sales calls... I'd give you a detailed Podcast Revenue Optimization Report with specific fixes, proven frameworks, and conversion templates... I'd show you exactly how to implement these improvements... And I'd map everything out in a clear action plan, so you can start generating consistent revenue. .. For like $297/$397 or so. Would you be interested?
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