27d (edited) โ€ข Sales
I'm Ending This Group (And Here's Why That's A Good Thing)
I'm shutting this down.
Not because it failed. Not because I don't care about you. But because I finally took my own advice.
Let me explain.
๐Ÿ’ฐ I just did an audit of my business.
I learned a framework from Nick Peterson and Laurel Portie called Recapture and Reallocate. The idea is simple. Look at where your money and time are going. Cut what doesn't serve your biggest goal. Put everything you save toward the one bottleneck holding you back.
So I looked at my credit card statements. I canceled Hyros. That's $5,000 a year for something I barely used.
Then I looked at my calendar. And I had to be honest with myself.
I started this group too early.
Here's my situation. My agency charges $100k to $150k per year. We work with companies at the $2M to $10M ARR level. Right now, our ads are working. We're booking meetings with CEOs of perfect fit companies.
But the agency isn't full yet. And we're on track to hit $1M/year this year.
My bottleneck is sales. I need more time on calls with qualified buyers. Every hour I spend here is an hour I'm not spending on revenue generating activities.
That's not smart. That's not leverage. That's me being busy instead of being effective.
So here's what I'm doing.
I'm canceling the subscriptions tied to this group. I'm leaving the content up so you can still access it. But I won't be active here anymore.
Every hour I recapture goes toward one thing: closing deals.
๐ŸŽฏ Here's the lesson I want you to take from this.
Your business has one bottleneck right now. One constraint limiting your growth more than anything else. And I'd bet you're spending time and money on things that don't touch that bottleneck.
Do the audit yourself this week. Look at your bills. Look at your calendar. Find one thing to cut.
Then ask yourself: "What's the one thing holding my business back?"
Put everything there.
One focused push beats ten half efforts every time.
Thank you for being part of this. Now go find your bottleneck and attack it.
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Jean-Michel Moreau
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I'm Ending This Group (And Here's Why That's A Good Thing)
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