Comparison Site vs Connection Site · Pay Per Lead Nation

Comparison Site vs Connection Site

Hi Billy,

Can you please explain the key differences between the two models, in particular how a lead gen business would compile the various deals from the different vendors for a comparison site.

For example Auto Buddy seems to be a comparison site which displays a dozen or so options, relying on the customer to take action and click on a vendor to initiate the discussion.

Then I’ve seen other lead Gen sites which seem to be a simple single vendor connection site, with excess leads being able to be offered to that same vendor or a new vendor if the first is at capacity?

What model do you recommend to start with?

I hope I’ve explained that clearly.

Thanks

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