I’ve been in the performance space for a while. We’ve built and run ad campaigns across a bunch of local service niches (electrical, lighting, automation, etc.), and recently started scaling a proper pay-per-lead model across a few cities. Here’s what I’ve learned the hard way so far: - Tracking and client transparency kill most early PPL models. If the client doesn’t trust your numbers, they stop paying fast. - Lead quality is 90% about offer positioning, not ad targeting. Once we switched from “Free Quote” to “Free Home Safety Check,” our CPL dropped and close rate tripled. - Automation only matters if it fits the client. Fancy tech means nothing if their office still writes quotes on paper. We’re now using AI to follow up with leads, score them based on response behavior, and feed real-time lead quality data back into the ads. It’s getting scary good. Curious.. for those already deep into this model: 👉 What’s the biggest bottleneck you’re still running into when scaling pay-per-lead? Let’s trade notes and see if we can shortcut each other’s learning curve.

Welcome to Pay Per Lead Nation! We're excited to have you join our community of agency owners making the switch from retainers to results. Drop a comment below and tell us: 1. What's your name and where are you located? 2. What's your current agency situation? (SMMA, freelancer, just starting, etc.) 3. What niche are you interested in or currently working in? The more we know about you, the better we can help! Plus, you'll find others in similar situations to connect with. Let's build this community together! 🚀 Comment below this thread!

Is it me or does Unbounce not let you optimise one page both for mobile and web? When I make changes to make it look right for mobile mode it ends up changing the view for website - & vice versa. How do you guys work around this?