2️⃣ Who Is Your Ideal Guest? 🎯
If you answered Question 1 properly, you should now be clear on the problem your serviced accommodation solves. 🧠 Now we get specific. Not Just: ❌ “Anyone visiting the area.” ❌ “Tourists.” ❌ Even not just, "Contractors.” I’m talking about the exact person. Give me detail: • 👤 Who are they exactly? • 📍 Why are they in your area? • 💳 Who’s paying — them or a company? • 🏨 What have they already tried? (Hotels? Cheap Airbnbs?) • 😤 What’s frustrating them right now? You can even give them a name? Steven, the 32 year old electrician that is fitting solar panels on schools all over the country, with 3 other guys. Now we are Talking! Because when you say:“I take bookings from anyone”…You will end up getting booking from no one. But when you say: “I provide longer-term, hassle-free accommodation for construction project managers on 3–6 month contracts, giving them proper living space instead of hotel rooms”… That converts. 💥 Clarity = better marketing. Better marketing = better bookings. Better bookings = stability. 📈 🤖 Use This AI Prompt Fill in the blanks and paste this into the AI Business Partner: "I help [specific guest avatar] find [result they want] by providing [type of serviced accommodation] in [location]. Can you identify different audience segments who would be interested in this accommodation?" It will give you options. Choose one that feels most aligned. 🎯 Don’t skip this step — we’ll use it later when building your listing strategy, direct booking messaging, and marketing angles. 🛠️ Drop your ideal guest below 👇 Next: What transformation does your accommodation need to show? 🚀