2️⃣ Who Is Your Ideal Guest? 🎯 · Freedom Stays SA Community

Adam Hindley

Feb 21 • WANT LONG TERM STAYS & SCALING

2️⃣ Who Is Your Ideal Guest? 🎯

If you answered Question 1 properly, you should now be clear on the problem your serviced accommodation solves. 🧠

Now we get specific.

Not Just:

❌ “Anyone visiting the area.”

❌ “Tourists.”

❌ Even not just, "Contractors.”

I’m talking about the exact person.

Give me detail:

• 👤 Who are they exactly?

• 📍 Why are they in your area?

• 💳 Who’s paying — them or a company?

• 🏨 What have they already tried? (Hotels? Cheap Airbnbs?)

• 😤 What’s frustrating them right now?

You can even give them a name? Steven, the 32 year old electrician that is fitting solar panels on schools all over the country, with 3 other guys.

Now we are Talking!

Because when you say:“I take bookings from anyone”…You will end up getting booking from no one.

But when you say:

“I provide longer-term, hassle-free accommodation for construction project managers on 3–6 month contracts, giving them proper living space instead of hotel rooms”…

That converts. 💥

Clarity = better marketing.

Better marketing = better bookings.

Better bookings = stability. 📈

🤖 Use This AI Prompt

Fill in the blanks and paste this into the AI Business Partner:

"I help [specific guest avatar] find [result they want] by providing [type of serviced accommodation] in [location]. Can you identify different audience segments who would be interested in this accommodation?"

It will give you options.

Choose one that feels most aligned. 🎯

Don’t skip this step — we’ll use it later when building your listing strategy, direct booking messaging, and marketing angles. 🛠️

Drop your ideal guest below 👇

Next: What transformation does your accommodation need to show? 🚀

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