17d • Business & Marketing
Your Hero Shots Might Be Costing You Clients. Here's My Playbook.
Hey team,
I see it every day scrolling through Zillow—talented photographers delivering "zero shots" instead of powerful hero shots that make agents come back for more. That first photo is your signature. It’s what separates the amateurs from the pros and justifies higher rates.
To help you nail it every single time, I just dropped a new YouTube training breaking down my entire system. We go over the common mistakes (like shooting way too wide at 16mm and getting that ugly barrel distortion) and I give you my exact, repeatable playbook.
Inside the training, you'll learn:
- The 24mm Golden Rule: Why you must shoot exteriors at 24mm to get a clean, professional look that mimics the human eye.
- The Ladder Trick: How a simple 3-step ladder is my secret to getting that perfect, eye-level perspective that eliminates looking up at the property.
- The CPL Filter Secret: The one filter I use on EVERY exterior to get those rich, vibrant colors that pop right out of the camera, but that you should NOT use indoors.
This is the stuff that builds your brand. Watch the full breakdown on YouTube, take notes, and start delivering the kind of hero shots that get you noticed.
After you watch, drop a comment below: What's the BIGGEST challenge you face when shooting exteriors? Let's talk about it.
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Your Hero Shots Might Be Costing You Clients. Here's My Playbook.
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