Most trainers stress over the perfect script to use at the end of a trial session. To be honest.. The real conversion doesn’t happen in the last 30 seconds. It happens in the 45 minutes before (or however long your sessions are). Last time I checked our conversion rate from trials to members is around 80%. We employ a couple trainers at our gym. This is what we taught them when it came to having a high conversion rate. It’s not the script that does the heavy lifting. It’s the little 1%ers. It’s the way you text them before they arrive. How you greet them at the door. How you explain drills without overwhelming them. The small lightbulb moments you create that make them think: “This is different. This is what I’ve been looking for.” If you nail that, the “script” at the end can be this simple: This is what I use.. “My uso, you did well today. Let me quickly walk you through how we can set you up for next week. Sessions are [X amount] for [X time]. Simple and easy. Let’s get you locked in so we can really get that [specific struggle from the session — e.g. 60/40 stance] right. Sweet? (We from New Zealand so we very casual haha)” Then you stop talking. You hold the silence. That pause is where they make the decision. If they have questions, answer them honestly. Then pause again. It’s that simple. If there is anything I want you to take from this. It’s to fall in love with focusing on optimising the “experience”.. not the “script”. An amazing experience can overcome and carry a very awkward close haha Hope that helps!

One thing you'll always here us say when it comes to taking people through their sessions is.. "LIGHTBULB MOMENTS" These are the "aha" moments clients have. Their first session if done right is where they experience these the most. The more lightbulb moments you can give people the more likely it is they want to become your client or member. Lighbulb moments come from cues, from explaining why you do things. That's why we always love showing people visually why you do things. It's an opportunity for a lightbulb moment. One of the best things you'll hear a person say is.. "No one has ever explained it to me like that before" or.. "You explain things so well". As soon as you hear that. They're pretty much over the line. So always aim to stack lightbulb moments.

Morning fam, Got this question on IG yesterday.. "Waiting to get more content so I can start posting." We get this. We used to do this all the time. I was the master negotiator. Not with anyone but with myself. I use to close myself all day everyday. 100% close rate. The best salesman around haha "I'll wait til this is ready." "I think I can record this better." "I can edit this better." In other words, what I was really telling myself was "I'm too scared people won't like it or it won't get views. Or even worse, people will judge this." What really changed it for us (and we use this til this day) The pain of not giving our family the life they deserve outweighs the pain of “no views” or “criticism from others”. All it takes is small honest efforts everyday. Regardless of views or criticism. You're one post away from finding people who will buy your service. You're one post away from bringing someone new into your community. Now imagine compounding that everyday for weeks, months, years... Trust us, we all have this voice in our head. We still get it to this day. Post it. Figure it out as you go. Just get started. That getting started will force you to figure it out. The content you're sitting on right now? Someone needs to see it. What questions are you sitting on? What's stopping you from posting your content? Drop it below. We got you USO’s!