It’s not the “script” that sells.. It’s this!
Most trainers stress over the perfect script to use at the end of a trial session. To be honest.. The real conversion doesn’t happen in the last 30 seconds. It happens in the 45 minutes before (or however long your sessions are). Last time I checked our conversion rate from trials to members is around 80%. We employ a couple trainers at our gym. This is what we taught them when it came to having a high conversion rate. It’s not the script that does the heavy lifting. It’s the little 1%ers. It’s the way you text them before they arrive. How you greet them at the door. How you explain drills without overwhelming them. The small lightbulb moments you create that make them think: “This is different. This is what I’ve been looking for.” If you nail that, the “script” at the end can be this simple: This is what I use.. “My uso, you did well today. Let me quickly walk you through how we can set you up for next week. Sessions are [X amount] for [X time]. Simple and easy. Let’s get you locked in so we can really get that [specific struggle from the session — e.g. 60/40 stance] right. Sweet? (We from New Zealand so we very casual haha)” Then you stop talking. You hold the silence. That pause is where they make the decision. If they have questions, answer them honestly. Then pause again. It’s that simple. If there is anything I want you to take from this. It’s to fall in love with focusing on optimising the “experience”.. not the “script”. An amazing experience can overcome and carry a very awkward close haha Hope that helps!