Working ON the business vs. IN the business

Is your business growth in your head (for only you) or on paper (so your team knows what you're marching towards)?

One of the first things I did was outline a 'North Star' plan for how our organization would look once we matured.

Today, I'm doing many of these roles. It is tedious to switch from a sales call, to payroll, to scheduling, to recruiting and back to outbound cold email.

But, the goal is not to be doing these roles. The goal is to build systems for others to be doing the work. With additional growth (e.g. make more $$$) someone else will fill the role. Our first full time salaried role was the District Manager. As of October 1, we filled our 'Ops Lead' with a Field Operations Supervisor.

This is the difference between working ON the business vs. IN the business.

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