Wanted to open this up for discussion because I think a lot of us deal with this. I think it is beneficial to ask all the questions and get different perspectives. I have $90K in fire mitigation work on the books right now. Forty thousand dollars of that is a single job. These are the jobs I want. This is the work I’m getting dialed in on. This is where my margins are, where my production is improving, and where I’m building a real reputation. And I’m also showing up this week to knock out a $3,000, $8,000 and $10,000 brush clearing job. Now, that’s real good money. I’m not saying it isn’t. But I said yes to it before I understood what it was actually costing me. It’s not just three grand. It’s a day of prep. It’s a day(s) of execution. It’s mental bandwidth. It’s time I’m not spending getting better at the thing that’s producing $40K jobs. I didn’t turn these smaller jobs down when they came in because revenue is revenue and I’m early enough in this business that saying no felt stupid. But now I’m sitting here with obligations on the calendar that are pulling me away from the work that actually moves the needle. Riches in the niches is something I believe in deeply. But believing it and actually operating that way are two different things. Right now I’m not fully doing the second one. So here’s the honest question I’m asking myself and I’ll throw it to the group: At what point do you get disciplined enough to say no to good money in order to protect your focus on great money? And for those of you who have made that call, what did that actually look like? Did you set a job minimum? Did you just start quoting the small stuff high enough that it either went away or became worth it? How did you draw the line? I appreciate yall in advance, work hard and say your prayers!

If you missed LAST Friday’s Livestream, @Jacob Neffendorf broke content down into 3 simple buckets you can use to get more land‑clearing work. This post will be a quick recap of the three types of posts he covered. At the end of this message, I'll share the exact AI Prompt that you can copy & paste to create more of the three types of high-performing content to tell more people that your business exists. 1. Transformation Posts Show the land changing. - Before: overgrown, unusable, brush everywhere - After: clean, open, driveable, usable - Think: “Here’s what this 5 acres looked like on Monday… and on Thursday.” These posts make people see what you actually do. 2. Education Posts Teach one simple rule. - How to think about acreage - What ruins driveways - Why that brush pile is a problem - “If your property looks like this, here’s what we’d fix first.” These posts make you the “go‑to” person in your area. 3. Proof Posts Real people, real results. - Short customer stories - Quick testimonials - “This owner hadn’t seen half their property in 3 years. Here’s what changed.” These posts make folks trust that you can actually deliver. I’m sharing an example of Bear Claw content below so you can see these buckets in action. Remember: - It’s free to post on organic social. - Followers don’t matter. - The number of quality posts you put out is what matters. Pick one job this week and make one transformation post, one education post, and one proof post from that single project. Then do it again next week. P.S. ClearPath AI can help you create quick scripts for content like this below... P.S.S. If you're already using ClearPath, copy & paste this prompt to create your content scripts for this week ahead: Copy and past the text below the stars: *************************************** PROMPT FOR CLEARPATH – WEEKLY CONTENT PLAN (3 BUCKETS) You are my content planner for my land clearing / forestry mulching business.

Most operators are terrified to raise prices because they think: “If I charge more, everyone will say no.” This week inside OPS Training, Colby is breaking down the exact pricing moves he made that: - Raised his profit per job - Put him on track to have enough extra cash to pay off another machine Yes, you read that right: just from pricing and offer tweaks, not buying another lead gen gizmo. What Colby’s going to show you on Saturday ⬇️ On this week’s call, Colby will walk through: - How he reset his minimums and day rate - The changes he made to how he presents price on the phone and in quotes - What happened to his close rate before vs after - How the extra profit stacks up over a month and why it’s enough to pay down a new mini ex This is not theory. It’s “here’s the bid, here’s the change we made, here’s the money.” Why this matters for you If you’re: - Busy but not keeping much cash - Nervous to raise prices - Unsure how higher prices will hit your close rate …this is the session you need to be on One set of pricing decisions can literally mean: - Same number of jobs - Same crew - Thousands more per month to throw at debt, a new machine, or just keeping your head above water Colby’s going to show you how he did it and how he’d do it again from scratch. How to join This training is part of the OPS Training Program If you’re not in yet and you want access to: - Weekly live calls like this - The OPS pricing and sales system built for land clearing - Real operators sharing what’s working right now 👉 Comment “OPS” below and I’ll DM you details to join before this week’s call If you’re already in OPS Training, show up live, bring your numbers, and be ready to steal Colby’s homework. P.S. @Josh Grellner is at $31k + $18.7k backlog — Shoutout to Josh for putting in the work in the OPS Training Program week after week If you want to run the same playbook Josh is running, comment "OPS"

Hi All! Just wanted to update and wrap up my long saga on here for everyone. I know it's a lot to read through, but if you're in the position I was a few months ago, wondering if this is all possible, I hope you can find a little motivation in this to give it a try. - April 10th I took possession of my new CAT 275xe. I finally got out of the dealer at around Noon and drove straight to my first job. Risky not having ran it before, but you gotta learn somehow! - spent almost every week day in the machine on jobs up until today trying to get caught up on all the work I booked before even having the machine (thanks to facebook ads) - have just a couple jobs left with paid deposits, finally seeing the light at the end of the tunnel. - grabbed some good before/after pics and vids to start creating new content for updating socials and new ads - 5 5-Star Reviews achieved on new Google Business Profile and counting Since April 10th, I have completed and received payment on $23,875 worth of work with an average job ticket of $3,410. The rest of this week and next week will be spent finishing up the final 2 jobs with deposits which will be for $9,875 worth of work. I hope someone gets a little value out of all this to see what is possible. A month ago, I was working a $90k a year W2 behind a computer all day. Miserable. Now, I'm in woods all day tearing things up and enjoying life so much more and making a great living. While I don't plan to run this wide open all the time, it is nice to see what is possible if you truly wanted to grind away and make hay when you can. Just don't get burned out! I am posting before/after vids of one of my favorite jobs I completed on a random Tuesday, and the rewarding joy you can bring with this work. I did this job for a couple who had inherited this property from a passing parent. They wanted to build their retirement home on this property. Both husband and wife were in tears after seeing the finished property (in a good way!) He said "I haven't been able to walk this property like this since I was a 6 year old boy. If it was Friday, I'd pack the kids and tent up and we'd camp out here all weekend."

PUMPED for @Colby McArthur as he pulled off a $100k+ week in December 🔥 incredible work, great things come to those who work hard!!! KEEP CRANKIN'