Pipeline too full? (looking for opinions)

So this season is going gang busters. I now have over $100k of jobs on the books and my schedule is full almost to the end of June.

Today I did another 10 estimate appointments, have another 10 next Friday, another 6 the Friday after that and another 10 leads I'm still chasing down and more coming in each day!

For all of today's estimates I had to tell them I was booking new jobs in June. I booked 8 of those jobs with the other 2 being strong maybes. When I told each of them that my first available dates were in June they were all a little shocked but were already sold on the work so it wasn't a deal killer.

Here's my dilemma; when I do next week's estimates I'll be telling some of them that I'm booking new jobs in *JULY* which is 3+ months away. In the past I've observed that jobs booked out too far are subject to more cancellations when the time gets closer to the job date. I'm considering pausing my ads for a bit (or maybe reducing the daily spend from $50 down to $10 or something?)

So, has anyone else run into this problem?

Am I crazy to think about pausing/slowing the ads down for 4-6 weeks?

Any other suggestions/opinions?

Before you suggest it, I'm just not at a place where I feel like I could or even want to find/train/equip other employees. Being the boss that just drives ads & estimates is a future goal but not yet.

19 comments