4d • 💬 Discussion
FB Ads Questions
Looking for some feedback from folks running FB ads.
We launched FB ads a week ago and started by sending traffic to our own funnel/landing page form. The ads appeared to perform well (1,000+ clicks to the form page), but we got zero form submissions.
Based on feedback, we pivoted and launched a new campaign but switched to a Facebook lead form (Higher Intent).
Form setup is very simple:
- Name + phone required
- Email optional
We’ve had 9 “leads” come through, but so far they all appear bogus:
- Most don’t answer calls or texts
- One person who answered had no idea who we were and said they never filled out a form
- Others go straight to call screening / IVR and never respond
For those of you successfully using FB lead forms:
- Should we add more friction to the form?
- More form questions?
- What changes actually improved lead quality for you?
Looking for what’s working for you guys. Appreciate any insight.
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FB Ads Questions
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